Dial "M" for Mobile Music: Innovative New Mobile Service from Mercora Transforms the Motorola Q and Any Windows Mobile 5.0 Phone into a High Fidelity Wireless Music Player.

Free Preview Offered Through October 31st

SAN DIEGO -- Mercora, Inc. today announced the availability of the first mobile music service, Mercora "M," which transforms Microsoft (Nasdaq:MSFT) Windows Mobile 5.0-based Smartphones and Pocket PC phones -- including the Motorola Q, Samsung SGH-i320 and Palm Treo 700wx -- into high-fidelity wireless music players.

By installing the mobile application, Mercora M gives people "on-the-go" access to their complete digital music libraries on their PC's so they can listen anytime, anywhere from their mobile phones. In addition, M users can tune in to up to five of their friends' and family members' music collections and discover new artists and groups from around the world through social radio, which gives them access to more than 100,000 channels -- searchable by artist or genre -- over mobile 3G networks. The M is available as a free preview for all Windows Mobile 5.0 users worldwide.

"The Mercora M represents the next big step in mobile music enjoyment," said Rob Enderle, principal analyst for the Enderle Group. "The only device that can take the market away from the Apple iPod rapidly -- because it is more common -- is the cell phone. Mercora M represents the most aggressive technology to date for turning a 3G cell phone into a replacement for the iPod."

Chris Shipley, executive producer of DEMO, said: "The Mercora M will drive convergence in mobile phones and bring portability and flexibility to digital music download and discovery. The breadth, depth and fidelity of music delivered by the M is breathtaking."

The Mercora M service and patent-pending Mercora mPhone([TM]) technology provides users with:

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"The Mercora M represents a seminal shift in the way music can be delivered to people on their mobile phones," said Srivats Sampath, president and CEO of Mercora. "The popularity of Smartphones like the Motorola Q coupled with the broad proliferation of mobile broadband networks worldwide provides us with the ideal environment for building the optimal mobile music solutions based on the mPhone technology."

Pricing and Availability

Starting today and available through October 31, the Mercora M is offered as a FREE preview for Windows Mobile 5.0 users worldwide.

After the free preview period, Mercora M will be available at an introductory price of $4.99/month. Subscription packages for the M are as follows: $29.99 for six months, $49.99 for a year, and $99.99 for a two-year subscription.

Consumers can download and install the service today directly from this URL: http://www.mercora.com/M.

Press and reviewers can download high-res product pictures and background material from this URL: http://www.mercora.com/press/M.

Device and Network Compatibility

Mercora M is optimized for a broad range of Windows Mobile 5.0-certified Smartphones and mobile devices from manufacturers such as Motorola (NYSE:MOT), Samsung, Palm (Nasdaq:PALM), HP (NYSE:HPQ), i-Mate, HTC and Asus and support for 3G and higher mobile broadband networks such as Edge, EVDO, HSPDA and Wi-Fi.

(1) Requires free download of Mercora M for desktop. Socially networked listening functionality will be available after the Free Preview period.

Mercora, Inc.

Mercora's mission is to create the world's largest social radio network by cataloging and organizing the world's music and audio content and making it universally searchable and legally listenable for everyone. Mercora (www.mercora.com) is headquartered in Santa Clara, CA.