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Diageo. (Panorama).


DIAGEO, a British beverage company, reached an out-of-court settlement An agreement reached between the parties in a pending lawsuit that resolves the dispute to their mutual satisfaction and occurs without judicial intervention, supervision, or approval.  with the world's biggest tequila tequila

Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol.
 maker, Jose Cuervo Jose Cuervo is a brand of tequila produced by Tequila Cuervo La RojeƱa, S.A. de C.V. The Jose Cuervo Especial brand has the highest sales out of any tequila in the world.  in Mexico. Diageo will return its 45% stake in Jose Cuervo along with US$145 million; in exchange, the British company will be given back several of its brands in Mexico but will retain distribution rights for Jose Cuervo tequila in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Jose Cuervo argued that its agreement with Grand Metropolitan ended when Grand Metropolitan merged with Guinness in 1997 to create Diageo.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Dempsey, Mary A.
Publication:Latin Trade
Date:Apr 1, 2002
Words:82
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