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Diageo. (Panorama: Mexico).


JOSE CUERVO Jose Cuervo is a brand of tequila produced by Tequila Cuervo La RojeƱa, S.A. de C.V. The Jose Cuervo Especial brand has the highest sales out of any tequila in the world. , a Mexican tequila tequila

Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol.
 manufacturer, bought 50% of Mexican tequila maker Tequila Don Julio from U.K. beverage giant Diageo. Terms were not disclosed. The British company will retain 50% of the brand and will continue to market and distribute Don Julio tequila in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .
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Title Annotation:Jose Cuervo, tequila maker; acquires share of Tequila Don Julio from Diageo PLC
Comment:Diageo. (Panorama: Mexico).(Jose Cuervo, tequila maker; acquires share of Tequila Don Julio from Diageo PLC)
Publication:Latin Trade
Article Type:Brief Article
Geographic Code:1MEX
Date:May 1, 2003
Words:48
Previous Article:Vitro. (Panorama: Mexico).(glass maker, receives bank consortium loan)(Brief Article)
Next Article:Gamesa. (Panorama: Mexico).(acquires share of Maizoro, cereal maker)(Brief Article)
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