DiabetiSweet-R "Measure for Measure" Explodes Onto Retail Market.

AMITYVILLE, N.Y.--(BW HealthWire)--Sept. 21, 1999--

Health Care Products Announces Comprehensive Campaign

in Response to Consumer Demand

Health Care Products, a division of Hi-Tech Pharmacal Co. Inc. (NASDAQ:HITK), announces the launch of a national marketing campaign to support the company's newest product, DiabetiSweet(R) "Measure for Measure" sugar substitute. The campaign was developed in response to overwhelming consumer demand for information and product availability following the introduction of newly formulated DiabetiSweet "Measure for Measure" earlier this week.

Currently available at Wal-Mart and many other independent retailers, Health Care Products is planning a national rollout of DiabetiSweet "Measure for Measure" targeted to mass merchandisers, drug chains, food chains and health food outlets to increase widespread product availability. To further accommodate consumer demand, the company plans to introduce a value-sized 16-ounce container in first quarter 2000. Budget-conscious consumers will also benefit from an in-package coupon program.

In addition, Health Care Products will disseminate product samples, information and recipes to diabetic educators, registered dietitians, nutritionists and pharmacists. These health professionals will be encouraged to share the materials with their patients on sugar and sodium restricted diets.

The DiabetiSweet Difference

DiabetiSweet "Measure for Measure" is the first-ever bulk sweetener that can completely replace sugar in baking and cooking, with no aftertaste. In addition, DiabetiSweet "Measure for Measure" is the only sweetener with a one-to-one substitution rate for natural sugar. The product was formulated specifically for individuals with health conditions requiring reduced sugar intake, including people with diabetes.

Unlike other powdered sugar substitutes, DiabetiSweet is specially formulated as a heat-stable product specifically designed for baking and cooking. It contains no saccharin, aspartame or sodium. DiabetiSweet contains the FDA-approved ingredients acesulfame k, a high intensity sweetener, and Isomalt, a sweetener and bulking agent that allows DiabetiSweet to maintain sweetness in high heat.

"The overwhelming response generated by DiabetiSweet's launch clearly indicates the widespread need for an aspartame-free sugar substitute with no health ramifications," said Gary April, President of Health Care Products. "The company's new initiatives will help ensure that diabetes sufferers and other health conscious individuals can easily gain access to the only sugar substitute that tastes and cooks like natural sugar."

Based on the anticipated success of the product, Health Care Products has begun research into additional applications for DiabetiSweet. In the future, HCP plans to explore institutional opportunities for the product.

"DiabetiSweet is the latest addition to our full-line of products designed to improve the lives of diabetes sufferers," said David Seltzer, President of Hi-Tech Pharmacal. "This introduction is evidence of our long-term commitment to developing and manufacturing innovative products to benefit the 16 million Americans currently suffering from diabetes."

In addition to retailers, DiabetiSweet "Measure for Measure" can also be purchased on the Internet through sites like HealthQuick.com and others.

Hi-Tech Pharmacal is a specialty pharmaceutical manufacturer of both branded and generic prescription, over-the-counter and nutritional products for the general health industry. The company's subsidiary, Health Care Products, manufactures and markets DiabetiSweet and a broad line of products designed to help individuals with diabetes and health-conscious consumers lead healthier lives, including the market leading Diabetic Tussin cough and cold remedies. For more information on DiabetiSweet "Measure for Measure," or any HCP product, contact the company at 800-899-3116, via e-mail at [e-mail] or [e-mail] or visit the company's website at www.diabeticproducts.com.

Forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in the Company's filings with the Securities and Exchange Commission, copies of which are available from the Company.