DiaLogos `QuickStart' Program Allows Rapid Implementation of CRM Solutions, with Results in as Little as Six Weeks; Program Stems from Strategic Alliance with Yankelovich.

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--April 2, 2001

DiaLogos, Inc., a pioneer and recognized leader in the field of customer relationship management, today announced a "QuickStart" program that allows companies to quickly implement closed-loop marketing solutions and obtain quantitative results in as little as six weeks. The program stems from a strategic alliance DiaLogos has crafted with Yankelovich, a leading provider of information on marketplace trends, consumer attitudes, and their implications.

The partnership combines DiaLogos' CRM expertise with Yankelovich's MONITOR MindBase solution, resulting in the rapid creation of a targeted marketing strategy, followed by the execution of pilot marketing tests to validate the strategy and provide immediate financial return. MONITOR MindBase is an actionable database tool that segments consumers into several distinct categories. By overlaying MONITOR MindBase onto a clients' customer database, DiaLogos can rapidly obtain insight on each consumer and create targeted marketing campaigns based on that consumers' specific wants and needs.

"It takes a substantial amount of time, money and effort to implement a CRM solution - and most companies have none of that to waste," said Vernon Tirey, CEO, DiaLogos, Inc. "Our solution provides optimal results from a revenue-generation standpoint, with a small initial investment. It also provides quantitative proof that long-term investments in an enterprisewide CRM solution will yield phenomenal results."

The QuickStart program is aimed at companies in need of immediate results and ROI from their CRM investments, as well as validation that a long-term CRM investment will prove beneficial. DiaLogos applies its "customer-first" strategy to these engagements, by first defining the company's business objectives, and then developing and implementing the solutions that will allow the company to meet those objectives. DiaLogos aims to help companies deepen penetration in existing markets; identify new markets; and hone in on high-value consumer segments for customer acquisition, cross-sell and up-sell opportunities.

"The combination of Yankelovich's MONITOR MindBase solution with DiaLogos' CRM expertise is a powerful one," said Don Holtz, executive vice president and CTO, Yankelovich. "It is the catalyst for helping companies immediately find out more about their customers, and how to begin building long-term relationships with them. By using this approach to lay the foundation for future CRM initiatives, businesses will achieve dramatic growth while lowering costs."

About DiaLogos

DiaLogos was founded in 1995 to help companies understand what customers value and how to best leverage that information throughout their enterprise to achieve significant lift in revenue, profit, and market share. DiaLogos is the only firm that utilizes a client-proven customer-first approach to CRM. This approach delivers measurable impact for its clients by tying the economics of CRM to overall business goals, defining and implementing the required business and technical capabilities across the enterprise, and providing pilot program execution and coaching services for the organization as it adjusts to new business models. Select DiaLogos clients include IBM, Compaq, Sun, Credit Suisse, and Blockbuster. Select partners include Yankelovich, Siebel, YOUcentric, Quadstone, and Broadbase. DiaLogos was recently named to the Deloitte & Touche Fast 50, citing New England's fastest growing technology companies. For more information about DiaLogos, visit www.dialogos.com or call 617/357-4722.