Dia Met Minerals/BHP Diamonds: Maple Leaf Marks Canada's Entry to the World Diamond Industry.6 SAN DIEGO--(BUSINESS WIRE)--June 23, 1999-- BHP Diamonds (NYSE NYSE See: New York Stock Exchange :BHP) and Dia Met Minerals (AMEX AMEX See: American Stock Exchange :DMM.A) (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :DMM.A.) (AMEX:DMM.B) (TSE:DMM.B.) have chosen an internationally recognized Canadian symbol to represent diamonds from the EKATI(tm) diamond mine in the global marketplace. 6 A "crystal" maple leaf, overprinted with "EKATI(tm) Diamonds" will soon become synonymous with diamonds from Canada's first diamond mine. 6 The logo was unveiled yesterday at a gala black-tie event as part of the Third International Gemological Symposium in San Diego. The Maple Leaf logo forms the keystone of a worldwide marketing plan to launch EKATI(tm) as a reliable and dependable source of high quality diamonds. 6 "Canadian rough diamonds have become a permanent feature of the world diamond business," said James Rothwell, the president of BHP Diamonds Inc., one of four joint venture partners in the EKATI(tm) Mine. Jim Eccott, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Dia Met Minerals, the other major partner in Ekati, is enthusiastic about the prospects for a Canadian diamond industry. 6 "We believe EKATI(tm) diamonds can help generate new excitement in the marketplace," he said. "Although we are new to the business, we are committed to the long-term success and health of the diamond industry." 6 The new logo was presented to 2,000 Symposium attendees and invited guests at the "Nature of Diamonds" evening at San Diego's Natural History Museum, sponsored by BHP Diamonds and Dia Met Minerals. The event included a private viewing of the celebrated "Nature of Diamonds" exhibit, a gourmet dinner featuring Canadian specialty menu items, and a presentation to introduce the new logo. The EKATI(tm) logo will soon be appearing in a series of double page advertising layouts in industry publications. 6 BHP Diamonds (51 percent), Dia Met Minerals (29 percent) and two geologists, Charles E. Fipke (10 percent) and Stewart L. Blusson (10 percent), developed the EKATI(tm) Diamond Mine, which is located in the Lac de Gras Lac de Gras is a lake approximately 300 km north of Yellowknife, Northwest Territories, Canada. Lac de Gras was the centre of the Canadian diamond rush of the 1990s. There are two working diamond mines in the area, Ekati Diamond Mine, and Diavik Diamond Mine. area of the Northwest Territories, about 300 km northeast of Yellowknife. NOTE: Pictures will be available on CCN's Web site at www.cdn-news.com after 10:00 a.m. PST, June 23, 1999. The American Stock Exchange American Stock Exchange (AMEX) Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921. and Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. have neither approved nor disapproved the information contained in this release. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion