Di Russo Adds New Dimensions to RAITrade.RAITrade, the international marketing arm of RAI rai n. A form of popular Algerian music combining traditional Arabic vocal styles with various elements of popular Western music and featuring outspoken, often controversial lyrics. , has recently expanded its scope under the presidency of Roberto Di Russo. On top of its traditional radio and TV sales division and home video department, RAITrade is now involved in music publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music. , advertising consultancy and licensing. RAITrade sells stock footage, develops thematic the·mat·ic adj. 1. Of, relating to, or being a theme: a scene of thematic importance. 2. channels for various sports disciplines and distributes La Scala La Scala Opera house in Milan, Italy. Built in 1776 by Empress Maria Theresa of Austria (which country then ruled Milan), it replaced an earlier theatre that had burned. opera productions. The company also acquires TV rights to sports and music events and stage productions on behalf of RAI. Plus, it organizes "Cartoons Many of the cartoons used in this database were obtained from The Cartoon Bank, Dobbs Ferry, NY, which has a huge selection of cartoons on every subject (visit www.cartoonbank.com). on the Bay," the annual animation festival held in Amalfi (on the Neapolitan coast) and the "RAITrade Screenings" in Portofino on the Ligurian coast. RAITrade can be the one-stop-shop for anything from archived audiovisual material and photo libraries to the rental of musical scores and the purchase of soundtracks and dubbings. In 1999, RAITrade revenues reached $65 million. Sports rights generated 73 percent of the aggregate, 20 percent came from both theatrical movies and TV products and 7 percent from publishing and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. sales were divided as follows: 68 percent from free, over-the-air TV, 14 percent from pay-TV services, 7 percent from home video, 5 percent from theatrical box office receipts and 6 percent from other activities. Of the non-sporting sales, 46 percent was generated from feature films, 33 percent from TV movies, 14 percent from documentaries and music shows and 7 percent from TV series. RAITrade employs a worldwide network of eight sales agents who deal in all rights. The sales team structure: Documentary and Home Video: Marco Tiberi; Music and Non-Fiction: Vincenzo Mosca; Movies TV Programs: Sesto Cifola; Sports: Massimo Migani; Licensing: Rossella Bonadonna and Luisa Tavanti; Stock Footage and News: Ivana di Girolami |
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