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Dey Adds New Vice President of Marketing, Focuses on Product Portfolio.


Business Editors/Health & Medical Writers

NAPA, Calif.--(BW HealthWire)--April 25, 2002

Dey L.P., a specialty pharmaceutical company based in Napa, announces the addition of Raymond Joske, vice president of marketing.

Joske brings to Dey over 16 years of healthcare, pharmaceutical marketing and pharmaceutical sales experience. His background covers a broad spectrum of the healthcare industry; he has directed a healthcare marketing consulting group, RJSynergy, managed branded products for Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were  in the neuroscience area, and developed strategy for medical publishing at Harcourt Health Sciences.

He holds an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from Saint Mary's College of California The college's official literature states that Saint Mary's mission is guided by three traditions: Liberal Arts, Catholic and Lasallian. History

St. Mary's College began in 1863 as a diocesan college for boys established by Most Rev.
 and a bachelor's from California State University, Northridge CSUN offers a variety of programs leading to bachelor's degrees in 61 fields and master's degrees in 42 fields. The university has over 150,000 alumni. It's also home to a summer musical theater/theater program known as TADW (TeenAge Drama Workshop) that leads teenagers through an .

Joske's primary role at Dey will be to lead the marketing team, manage Dey's current portfolio of branded and generic products and prepare for new product offerings in coming years.

"The addition of Ray is indicative of Dey executing its strategic plans to shift the business of the company from primarily generic products to branded products. Ray's background and expertise are ideally suited to the needs of Dey both now and in the future," explained Mel Engle, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 at Dey.

Dey's focus on providing patients with high quality, affordable health care solutions through its generic and branded product lines has expanded the company's presence within the pharmaceutical industry.

About Dey

Dey, L.P., is a specialty pharmaceutical company focused on the development, manufacturing and marketing of prescription drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug,  products for the treatment of respiratory diseases and respiratory-related allergies. Since 1978, patients have benefited from Dey's commitment to innovative and affordable health care solutions.

The web sites for Dey include www.deyinc.com, www.duoneb.com and www.epipen.com. Dey is an associate of Merck KGaA This article needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Darmstadt, Germany.
COPYRIGHT 2002 Business Wire
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 25, 2002
Words:284
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