Devine Entertainment begins "cause-related marketing" with the Kennedy Krieger Institute, Baltimore & Big Brothers and Sisters of Canada.TORONTO--(BUSINESS WIRE)--Aug. 19, 1996--Devine Entertainment Corp. (NASDAQBB: DVNNF; ALBERTA EX: DVN DVN Digital Video Network (Internet2) DVN Digital Value Network DVN Diploma in Veterinary Nursing DVN Device Number ), one of Canada's fastest growing entertainment companies, announced that it will begin its "cause-related" marketing with two major non-profit institutions, the Kennedy Krieger Institute located in Baltimore Baltimore, city (1990 pop. 736,014), N central Md., surrounded by but politically independent of Baltimore co., on the Patapsco River estuary, an arm of Chesapeake Bay; inc. 1745. and Big Brothers and Sisters of Canada Big Brothers Big Sisters is a charitable organization which matches adult volunteers to children needing adult mentoring. Founded over 80 years ago, there are over 170 agencies across Canada providing support to over 300 communities. (i). The prestigious Kennedy Krieger Institute, in conjunction with a major VISA/MASTER CHARGE issuing bank Issuing bank Bank that issues a letter of credit. , will offer a gift set of three videos of The Composers' Specials for the Christmas holiday season. An advertising insert brochure will go to more than three million VISA/MASTER CHARGE customers, beginning September, 1996. The Kennedy Krieger Institute is one of America's premier hospitals and the premier school for children with disabilities. Devine Entertainment will also offer a gift set of three videos of The Composers' Specials for the Christmas holiday season with a portion of the proceeds from the sale going to Big Brothers and Sisters of Canada. Full page ads will be placed in Canada's major pay television guide listings, "Prime Time" and "Feature", which have combined circulations of 850,000 to 900,000. Big Brothers and Sisters of Canada serves approximately 10,000 children from single parent homes in 180 communities across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. by matching them with screened and trained adult volunteers for long-term relationships. -0- (i) An official mark of Big Brothers of Canada -0- The Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). has neither approved nor disapproved of the information contained herein. CONTACT: Devine Entertainment Corp. Leif Bristow, 416/364-2282 or H.L. Lanzet, Inc. Herbert Lanzet/DeeDee Lanzet, 212/687-0061 |
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