Devine Entertainment Signs 18-Film Worldwide Broadcast & Video Distribution Deal With Media Content PLC.

Business and Technology Editors

TORONTO--(BUSINESS WIRE)--April 9, 2002

Devine Entertainment Corporation (TSE:DVN) today announced that it has signed an 18-film broadcast and video/DVD distribution deal with Media Content PLC (London Stock Exchange's AIM:MDC) for all territories worldwide excluding the U.S. and Canada. The three-year term of the agreement begins immediately and provides a guaranteed advance against sales for Devine's Composers', Inventors' and Artists' Specials films.

Media Content is a media content marketing and services company and is one of the leading European sports programming distributors. Its divisions offer services to rightsholders, owners and developers, media companies and investors operating in the media content industry. Media Content's principals, including Leonard Fertig, Jean-Francois Denis, Robert Morgado, Stanley Fertig and Jean-Paul de la Fuente, have personally and cumulatively bought, sold or advised on over US$9 billion worth of media content rights.

David Devine, President and CEO said, "Media Content will continue selling broadcast, and for the first time, will make our video and DVD titles available outside of North America. We are very pleased to entrust the international distribution of Devine Entertainment programming to the Media Content team. Their knowledge of global programming markets will heighten the awareness of our programs, and support our future productions."

Jean-Francois Denis, Managing Director of Media Content, said, "I am delighted to announce our agreement with Devine Entertainment, one of North America's leading producers of high-quality children's and youth programming. Their ability to witness creative genius through the eyes of children demonstrates their in-depth knowledge of the market, and underlines the truly international appeal of the catalogue."

Len Fertig, Chairman of Media Content, added, "This deal marks the first significant expansion of the Media Content distribution division, bringing our experience of international programme sales to a highly respected programme genre."

Distribution of Devine Entertainment programming in Europe will be handled by Paris-based Grandview Castle Entertainment. Distribution in south-east Asia will be handled by Summit Properties International, who have fourteen offices across the region.

Devine Entertainment Corporation is a five-time Emmy Award-winning global producer and distributor of children's and family entertainment. The Composers', Inventors', and Artists' Specials are currently broadcast in over 50 countries. Headquartered in Toronto, the Company's common shares trade on the Toronto Stock Exchange, trading symbol DVN, and OTC in the U.S. under symbol DVNNF. The Company's corporate website is www.devine-ent.com.

The Toronto Stock Exchange has neither approved nor disapproved of the information contained herein. This press release may contain forward-looking statements relating to the future performance of Devine Entertainment Corporation. Forward-looking statements, specifically those concerning future performance and the achievement of operating profitability are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include the Company's limited operating history and fluctuations in revenues; market acceptance of the Company's products and services; competition within the film and entertainment industry and the introduction of new entrants and/or products in the Company's markets; adverse changes in governmental regulations and policies affecting the film and entertainment industry; product development risks and risks of technological change; the risk of unanticipated expenses; and other risks and uncertainties all as described in the disclosure documents filed with securities regulatory authorities in accordance with applicable securities laws.