Develop Direct Mail Programs Through the Internet.

Welsh and Associates' new Webbased Financial Services Center program allows bank marketers to purchase a ready-made direct mail campaign off the shelf and adapt it to their own needs. The program modules include mail pieces that sell home equity loans, money market accounts, new checking accounts, "skip a pay" programs or some combination of these. Text may be customized for individual banks or used as is.

The program permits clients to use full-color logos, photographs and charts, and the finished product can be in the mail within three to five days of approval.

Minneapolis-based Welsh and Associates was established in 1983 by John Welsh, founder and former principal owner of the direct-mail firm Bank Direct.