Detroit Ranks First in Cellular Phone Ownership, Scarborough Study Says.NEW YORK--(BUSINESS WIRE)--July 27, 1998--The cellular telephone capital of the U.S., based upon percentage of ownership, is Detroit, Michigan “Detroit” redirects here. For other uses, see Detroit (disambiguation). Detroit (IPA: [dɪˈtʰɹɔɪt]) (French: Détroit, meaning strait , according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent study conducted by Scarborough Research, the leading local market consumer ratings firm. The study found that three of the top four cities for adults living in households owning a mobile phone were in the Southeast: Atlanta, Greensboro and Charlotte. The top four rankings are as follows: Detroit (48.0%), Greensboro (47.7%) Atlanta (47.4%) and Charlotte (45.6%). Surprisingly, major cities such as New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. did not rank prominently in the survey, ranking in the second half. Out of the 60 major metros surveyed, Los Angeles ranked 38th with 33.7% of its residents living in households owning a mobile phone and New York placed 41st with only 32.8%. Smaller metropolitan areas revealed the lowest percentages in cellular phone ownership. For example, Louisville (26.9%), Dayton (25.5%) Grand Rapids (25.4%), Buffalo (25.0%), Charleston, WV (25.0%) and Wilkes-Barre-Scranton (19.6%) placed last on the list. This data is contained in The 1997 Scarborough Consumer, Media & Retail Report's Top 50+ Market Summary. Data is gathered from more than 163,000 interviews with adults in 60 of the country's largest markets. The reports are single-source studies that examine a variety of characteristics including demographics, socio-economic lifestyle, consumer habits and product usage as well as media behavior. Scarborough Research provides syndicated measurement of local market media and consumer and retail behavior in 60 top markets to more than 1800 newspapers, radio stations, television stations, cable systems, agencies and advertisers. Scarborough Research is a service of The Arbitron Company and VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Services See Information Systems. , Inc. Editor's Note: For more information on where your market ranks in this survey or to view the entire list of 60 markets, please visit the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Worldwide News Bureau at www.kcsa.com. Click on "KCSA Newswire" to find Scarborough Research.
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Suzanne Sullivan, 212/896-1221
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