Detroit Lions to Introduce PowerPay Cashless Payment and Reward System at Ford Field for 2004-2005 NFL Season; Secure RFID Technology Significantly Speeds Transactions for Fans; Offers Many Benefits to Team, Fans and Merchants.

DETROIT -- The Detroit Lions and Smart System Technologies, Inc. (SST) announced today an agreement to deploy PowerPay(TM), a fast, secure payment and reward system at Ford Field.

Ford Field will become the first sports venue in the nation to feature a wireless, cashless payment system that will allow Lions fans to benefit from PowerPay at permanent as well as portable concession and merchandise stands. The system will also be in place for other major sporting events and concerts at the stadium.

PowerPay will be in place at concession and merchandise stands throughout Ford Field beginning with the Lions' first regular season home game against the Houston Texans on Sunday, September 19, 2004.

PowerPay provides teams, venues and merchants a way to significantly decrease the time it takes to conduct transactions at concession and merchandise stands, and allow fans to spend less time away from the action on the field.

"PowerPay will prove to be a great benefit for our fans," said Tom Lewand, Executive Vice President and COO of the Detroit Lions & Ford Field. "This innovative payment and reward system will truly enhance the fan experience here at Ford Field, and we're pleased to be among the first professional sports properties to adopt and offer the technology."

PowerPay is linked free-of-charge by consumers to any of their existing credit cards or debit accounts. PowerPay allows consumers to enjoy an easy, secure, cashless and contactless transaction that is completed in as little as three seconds. Consumers wave a Lions PowerPay tag in front of a PowerPay reader, which uses radio frequency identification (RFID) technology to "read" the tag.

The Detroit Lions and Ford Field, along with other merchants who adopt the PowerPay technology, can then reward consumers in the future. This includes rewarding points to consumers that can be accrued and redeemed for Lions merchandise and/or team-related prizes, in addition to offers from other participating sponsors.

PowerPay tags are available immediately and free-of-charge to Lions fans by visiting www.MyPowerPay.com or by calling [phone] toll-free.

PowerPay's Effectiveness

When introduced last season at other NFL stadiums, the average PowerPay transaction was more than twice as fast as cash and almost six times faster than a credit or debit card. A New York University Stern Business School study following the 2003 NFL season found that 83 percent of PowerPay users ranked themselves as "extremely satisfied" with the PowerPay solution.

Mark Johnson, CEO of Smart System Technologies, said: "The Detroit Lions have proven their commitment to delivering the best fan experience in the NFL by installing PowerPay at Ford Field. Lions fans will appreciate spending less time in line, more time in front of the game, and the many valuable rewards that will come their way simply by using this easy and convenient payment system."

Easy Payment Tool is Secure and Free; Links to Consumers' Existing Accounts

PowerPay was designed for sports fans and consumers interested in receiving valuable rewards customized specifically for them, combined with a quick and easy payment system. PowerPay users receive all the benefits of mileage and other rewards programs already associated with those existing accounts, while adding the reward opportunities associated with their PowerPay program.

"PowerPay rewards customer loyalty, increases fan satisfaction, strengthens brand equity and enables strong promotional platforms on local and national levels," Johnson said. "The PowerPay system allows venues and retailers to automatically deliver rewards to consumers in real time at the point of sale."

Johnson emphasized that SST carefully guards consumers' personal information and never exposes it to third parties without their permission. SST has combined state-of-the-art chip-level and cryptographic technologies with a proven, scalable and secure hosted solution that makes the system safe and reliable.

About Smart System Technologies, Inc.

Founded in 2003, Smart System Technologies, Inc. (SST) is a private company based in New York City. Led by a management team comprised of senior executives from the marketing, technology, financial services, entertainment and sports industries, and funded by leading venture firms, the company focuses on creating marketing and financial systems solutions for global and national organizations and companies. Its PowerPay cashless payment and CRM system, launched nationally in 2004, provides a quick and rewarding cashless payment experience to consumers, and a powerful marketing tool to sports properties, venues and retailers. For more information about SST and PowerPay, visit www.PowerPayIt.com.