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Detour Magazine Announces Media Sponsorship for the ``HSX and Excite Rock the Academy Awards'' Webcast Event.


HOLLYWOOD--(BUSINESS WIRE)--March 19, 1999--Detour Magazine Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:DTRM DTRM Dual Thrust Rocket Motor
DTRM Digital Transceiver Module
DTRM Danny Tanner's Rainbow Militia (musical comedy duo) 
) is proud to announce that it is a media sponsor for the Academy Awards webcast event, "HSX HSX Hollywood Stock Exchange
HSX Helicopter, ASW, Future Version
HSX Horizontal Surface Extensometer
 and Excite Rock the Academy Awards", presented by HSX.Entertainment (www.hsx.com) and Excite Inc. (Nasdaq:XCIT) from the House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically  in Los Angeles Sunday, March 21.

The star-studded event, sponsored by Microsoft Corp. (Nasdaq:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
) and hosted by broadcast.com (Nasdaq: BCST BCST Broadcast
BCST Bachelor of Computer Science and Technology
BCST Battle Command and Staff Training
BCST Biodynamic Craniosacral Therapist
), will deliver a digital-age flavor to Hollywood's biggest night by featuring a live webcast, an online charity auction, and live musical performances headlined by Beck. Detour Magazine will provide coverage of this groundbreaking event in its May issue which celebrates the publication's 12th anniversary.

"We are excited to lend the Detour name to such an exciting event that will bridge together Hollywood and the digital world," said Ed Stein, Chairman of Detour Magazine Inc.

As announced February 24, 1999 in a joint news release by HSX and Excite, "the event offers the world a unique Academy Awards celebration harnessing the power of the Internet to enhance the traditional viewing and post-awards experience." Showcasing the latest digital technologies, HSX and Excite will webcast the party in real-time allowing Web viewers to experience the post-Academy Award festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
 from their desktops.

To experience "HSX and Excite Rock the Academy Awards", visit www.hsx.com/awards or the Entertainment channel of www.excite.com immediately following the Academy Awards.

Detour Magazine Inc. is a media company that publishes the monthly magazine, Detour, a national publication featuring articles related to fashion, entertainment, music, literary, the arts, and contemporary social issues.

HSX.Entertainment is a media company providing over 500,000 consumers each month with a unique, collaborative entertainment experience via its simulated stock market, the Hollywood Stock Exchange, on the Internet.

Excite Inc. is a global Internet media company that attracts more than 16 million consumers monthly to its flagship portal services.

NOTE: ACADEMY AWARDS(R), OSCAR (Open System for CommunicAtion in Realtime) AOL's internal project name for AOL Instant Messenger (AIM). The core functions of OSCAR, known as the Basic OSCAR Services (BOS), include Login/Logoff, Locate (find out about other AIM users), Instant Message (S)(R), OSCAR NIGHT(R) and the OSCAR(R) design mark are the trademarks and service marks, and the OSCAR statuette, the copyrighted property of the Academy of Motion Picture Arts and Sciences(R).

This event is neither endorsed by nor affiliated with the Academy of Motion Picture Arts and Sciences.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 19, 1999
Words:376
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