Determined to win: "we can never win ... unless the promise of what we can build supplies more motivation than the terror of what we must destroy.".

Almost 50 years after Robert Welch, founder of the John Birch Society, spoke these words, the organization is recommitting itself to his prophetic statement. In the midst of battling many detractors, a mass of competing organizations has emerged in the political arena.

"We have to be more viable in the marketplace," says JBS Marketing Manager George Kotalik, "and we'll become more competitive by no longer hiding our light under a bushel basket."

For the past decade, the JBS has directed much of its effort toward promoting specific campaigns on political issues. While these campaigns have been vital in the freedom fight, they have not been as effective at growing the Society to the size and significance needed to succeed.

Enter the Determination Packet, a presentation tool that shines a viewer-friendly light on the John Birch Society.

"The components in the packet are basically modernized renditions of timeless truths. What was old ... is new again, especially to upcoming generations who may not know us yet," Kotalik states. The packet represents the first of many initiatives ultimately aimed to "turbo-charge" the cause of preserving constitutionally protected freedoms for years to come.

Arthur Thompson, CEO of JBS, agrees: "This packet represents a paradigm shift in marketing the John Birch Society to whole new groups of potential members. We are determined to win by building a better world."