Detailed Report Examines the Current Digital Broadcasting Market.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/d51131/digital_broadcasti) has announced the addition of the "Digital Broadcasting Market Report 2008" report to their offering. Broadcasting using digital, rather than analogue, technology has now been established in the UK for almost 10 years. Sky Digital, the digital version of the UK's main satellite service, was launched in 1998, and was followed by digital cable services and Freeview, a digital terrestrial broadcaster. In television, the timetable for the analogue to digital switchover Digital switchover is the name given to the process in which analogue broadcast television in an area is converted to digital television. It is also sometimes referred to as analogue switchoff. is under way in 2008, with all regions due to lose their analogue broadcast signals by 2012. However, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Ofcom (the regulatory body), nearly 90% of households already have some means of receiving digital television. The various systems used to receive digital television include: Sky Digital by satellite; Virgin Media by cable; Freeview decoder boxes to use with analogue televisions; integrated digital television An Integrated Digital Television ("IDTV" or "iDTV") set is a television set with a built in digital tuner, be it for DVB-T, DVB-S, DVB-C, ATSC or ISDB. Most of them also allow reception of analogue signals (PAL, SÉCAM or NTSC). sets (containing decoders); and even watching television live on home personal computers (PCs). Radio is a slower-moving market, with broadcasting and reception remaining mainly analogue and making use of conventional radio sets or tuners. However, the uptake of digital audio broadcasting Digital radio. It is the digital successor to analog AM and FM radio. See HD Radio and DAB. (DAB) radios is increasing now that prices are falling. The complication for DAB as a broadcast medium is that consumers are increasingly likely to listen to the radio through digital appliances other than radio sets. Digital radio can be received through computers, mobile phones, MP3 players or digital televisions, making DAB radios a luxury purchase. The BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. , funded by a Licence Fee rather than advertising, will remain a major force in broadcasting until at least 2016. The Corporation's overall share of television viewing might be declining, but it is well established on the Internet. It also remains pre-eminent in the radio market, where doubts over the future of the radio medium produced a series of mergers and acquisitions at the top of the industry during 2007 and 2008. Television broadcasting is also more concentrated than ever, dominated by three groups: the BBC, ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). and BSkyB (owner of Sky). Although competing at several levels, these three also share ownership of Freeview. In the near future, watching television will remain the leading leisure pastime in the home. However, its dominance will be challenged by hours spent on home computers, a result of the growing popularity of the Internet. The Internet, as an advertising medium, is also making inroads inroads Noun, pl make inroads into to start affecting or reducing: my gambling has made great inroads into my savings inroads npl to make inroads into [+ into traditional advertising on television and radio. The challenge for broadcasters is to spread their incomes away from the reliance on advertising, towards sponsorship income, subscription services (e.g. video-on-demand, to television sets or computers), or by offering consumers a bundle of services including Internet connections, television and mobile phones (all of which are already available from the major cable company, Virgin Media). Key Topics Covered: * Market Definition * Market Size * Industry Background * Competitor Analysis Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. Created by Michael Porter competitor analysis focuses on four key aspects: competitor's objectives, competitor's assumptions, * Strengths, Weaknesses, Opportunities and Threats * Buying Behaviour * Current Issues * The Global Market * Forecasts * Company Profiles * Further Sources Companies Mentioned: * Bauer Radio Ltd * British Sky Broadcasting British Sky Broadcasting (BSkyB — formerly two companies, Sky Television and BSB) is a company that operates Sky Digital, a subscription television service in the UK and the Republic of Ireland. It produces TV content, and owns several TV channels. Group Plc * Channel 5 Broadcasting Ltd * Global Radio Holdings Ltd * ITV PLC This article is about the public limited company. For the television network currently operated by the company, see ITV. ITV plc (LSE: ITV) is the British media company that operates 11 of the 15 regional television broadcasters that make up the ITV * Smg Plc For more information visit http://www.researchandmarkets.com/research/d51131/digital_broadcasti |
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