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Destiny Media Technologies and Tucows Music Launch "Play Til it Hertz" Giveaway.


VANCOUVER, British Columbia--(BUSINESS WIRE)--Nov. 30, 1999--

Destiny Media Technologies Destiny Media Technologies OTCBB: DSNY is a developer of internet tools for securing and distributing digital media content. History
Destiny Software Productions, Inc.
, Ltd (Pink Sheets:DSNY DSNY Department of Sanitation New York
DSNY Desi Sounds of New York (band) 
) launched a unique marketing program, the "Play Til it Hertz" Giveaway, with a goal of five million digital music player Hardware or software that plays audio files encoded in MP3, AAC, WMA or other audio formats. There are several software-based music players that play audio files in a desktop or laptop computer, including iTunes, RealPlayer and Windows Media Player.  downloads over the next three months. Prizes include a 42" flat screen plasma HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , Gateway 700 Mghz computers, car mp3 players, Nomad portable Mp3 players, Sega Dreamcast video game consoles This is a list of video game consoles by the era they appeared in. Eras are named based on the dominant console type of the era (even though not all consoles of those eras are of the same type). Some eras are referred to based on how many bits a major console could process.  and Sony flat screen computer monitors.

Users receive an entry for registering the player and sending it to five friends. If the five friends register they receive an additional 10 entries. For each friend who does the same, the original sender receives another twenty entries. The contest is available at http://www.rdmailer.com.

COO, Ed Kolic explains, "Because our digital music player is so small and powerful, we find it is common for our users to email the player to their friends. Through this marketing program, it's only natural that we reward that customer loyalty and support with some very cool prizes."

"This progressive marketing approach is becoming a hot concept in internet marketing See Internet advertising.  circles. The reason? If something of high value is provided to consumers in exchange for a minimal effort on their part, the participation and word of mouth spread rapidly and exponentially. In our case, if five of our customers forward the player to five of their friends, they can win big. At a minimum they will download and have installed the world's smallest and most versatile digital music player on the market. As an added bonus, all people who download our player will receive a free bonus MP3 track from Bill Wyman Bill Wyman (born William George Perks on 24 October 1936) was the bassist for the English rock and roll band The Rolling Stones from its founding in 1962 until 1993. . This new release Like a Knife was produced specifically for release in Mp3 format."

Tucows is co-sponsoring the giveaway and will be promoting it throughout their worldwide network. Tucows offers one of the world's largest free software archives at http://www.tucows.com and access to digital music content at their recently launched music site http://www.music.tucows.com .

The Destiny Media Player(TM) is the world's smallest, most powerful and versatile digital music player. It is featured in a "favorite player" independent poll on about.com (Nasdaq:BOUT). The Destiny Media Player (tm) available for both the PC and Mac, supports many popular audio and video formats including midi, wav, mp3, wmf and music CD's. The Destiny Media Player, also supports point and click access to a real time directory of stations broadcasting in the RadioDestiny Broadcast Network http://www.radiodestiny.com . The Radio Destiny Broadcast software is a simple and easy to use broadcast solution allowing anyone to stream live commercial broadcast stations or setup true personal internet radio stations. The RadioDestiny Broadcaster requires no special server software and is a cost effective alternative to server software provided by Real Networks (Nasdaq:RNWK RNWK Real Networks (stock symbol) ).

The Play til it Hertz giveaway also showcases Destiny's new java based audio clip technology Clipstream(TM). Clipstream(TM) is a simple to use web tool allowing anyone to add streaming audio to any web page...no plugins, servers, downloads or player configurations. Users simply click on the page and any prerecorded pre·re·cord  
tr.v. pre·re·cord·ed, pre·re·cord·ing, pre·re·cords
To record (a television program, for example) at an earlier time for later presentation or use.

Adj. 1.
 audio file instantly streams. The java player is tiny and is embedded directly into the web page. Clipstream can be found at http://www.clipstream.com

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 30, 1999
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