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Destiny Announces MPE Distribution Agreement with ChoiceRadio.com.


Entertainment Editors

VANCOUVER, B.C.--(ENTERTAINMENT WIRE)--June 16, 2000

Radio Internet Site to Distribute Music Encoded with Destiny's

Secure MPE MPE
abbr.
Master of Public Education
 Format

Destiny Media Technologies Destiny Media Technologies OTCBB: DSNY is a developer of internet tools for securing and distributing digital media content. History
Destiny Software Productions, Inc.
, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:DSNY DSNY Department of Sanitation New York
DSNY Desi Sounds of New York (band) 
) today announced a new partnership with ChoiceRadio.com for the distribution of music using Destiny's MPE(TM) secure media format.

"We're excited to see a high-quality, high-visibility site such as ChoiceRadio embrace the MPE format," says Keith Gillard, Director of Content Development for Destiny Media Technologies. "Artists and music distributors are faced with a lot of challenges in using the Internet to sell music, and ChoiceRadio.com has seen that MPE can meet those challenges."

MPE is a complete, secure media distribution system, with built-in e-commerce, digital rights management, distribution and visual display. MPE files do not require an external player or any other lengthy downloads, as each file contains an embedded media player; MPEs automatically play when clicked on making it extremely user friendly. It works on both PC and Mac platforms, and is a much richer and more powerful marketing tool than any other system on the market today.

ChoiceRadio.com was launched in July of 1999 and is located in the San Francisco Bay area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
. ChoiceRadio.com is spearheaded by Val Starr, a veteran radio and records promotion executive whose vision is to create a new exposure medium to help promote, market and sell label music product via the Internet. ChoiceRadio.com currently has over 700,000 monthly user sessions A count of how many times all users access a Web site regardless whether the same person came back several times during the measurement period. If a user leaves and returns within a short time, some systems count those sessions as one. Contrast with unique visitors. See also user session.  and over 380,000 unique users per month.

"MPE makes business sense for a site like ChoiceRadio.com," says Starr. "It's a dynamic solution that allows us to distribute music in an open format and earn revenue that we would otherwise be unable to capture."

MPE files track which website they were distributed by, ensuring that the distributor gets paid for any sales, even when users share their files or pass songs on to others. Because MPE access codes are keyed to each user's individual hard drive, MPE solves the file sharing Copying files from one computer to another. See peer-to-peer network, file sharing protocol and file and printer sharing.  piracy problems that have made headlines in recent months.

"If a user downloads an MPE from ChoiceRadio, sends that song to a friend, and then that friend buys the track, ChoiceRadio will still get paid a distributor commission," says Gillard. "MPE solves the problems with file sharing not only for the artist who deserves royalty payments, but also for the distributors who make this their business."

The MPE open beta product is now in operation, with full commercial launch scheduled for June 20. Complete product details, pricing and sample MPE tracks are now available at www.destinympe.com.

Destiny Media Technologies, Inc. (http://www.dsny.com/) has developed a suite of enabling tools, which facilitate the distribution of digital media through the Internet in either a streaming or downloadable form.

The RadioDestiny Broadcaster(TM) (http://www.radiodestiny.com) allows a user to broadcast live or scripted audio from a computer to anyone on the Internet.

Clipstream(TM) (http://www.clipstream.com) enables web pages to stream audio without the use of a player.

Video Clipstream(TM) (http://www.videoclipstream.com) is a prototype technology for embedding streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  into a web page.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: This release contains forward-looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 16, 2000
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