Destination Florida chooses American Express to provide on-line bookings for travelers to Florida.ORLANDO, Fla.--(BUSINESS WIRE)--Nov. 4, 1996--Destination Florida (DF), the interactive travel magazine for Florida-bound travelers, has forged a strategic alliance with American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Travel to provide real-time, on-line booking of airfare, rental cars and accommodations on its America See ITS. Online site (Keyword: Florida) and its World Wide Web site at http://www.goflorida.com Visitors to the popular Florida supersites will be able to make secure booking arrangements while using Destination Florida to plan their trip. The free-to-use on-line magazine combines comprehensive travel information with feature stories culled from some of the top journalists in the state of Florida and was recently selected as a "Member's Choice" award recipient from America Online See AOL. customers. The booking capabilities will be available in early December 1996. American Express, the world's largest travel agency, will assist Destination Florida visitors with such services as handling air reservations, changes and cancellations, missed flights and helping customers who need assistance booking the trip. "Since its inception, Destination Florida has had several million visitors seeking information about traveling to and within the Sunshine State. It seemed only natural to utilize the latest technology in allowing customers the option of booking their travel at the same time," said DF General Manager Julie Anderson. "American Express is the perfect partner for this new era of travel services because of its high customer-service standards, respected brand and leadership in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. ." "Florida has always been a popular destination for American Express customers," said Karen Gordon, vice president, Interactive Travel, for American Express. "We are pleased to provide Florida- bound travelers with a convenient on-line booking tool and the comfort of knowing American Express will be there for them during their trip with over 50 offices throughout the state." Destination Florida's departments and regular features include Things to See and Do (arranged geographically as North, South, Central & The Keys); The Scene (a one-stop information resource page); Hot Deals (special offers and discounts available through DF); monthly contests; and What's Hot, "a guide to the new, the cool, the unexpected and sometimes, even the cheap." Destination Florida is a joint venture of Knight-Ridder Inc. and The Tribune Co., which, between them, own seven Florida newspapers. Additional content is provided by Pineapple Press and regional F.W. Scripps newspapers. DF General Manager Anderson is based in Orlando at the offices of the Orlando Sentinel The Orlando Sentinel is the primary newspaper of the Orlando, Florida region. It was founded in 1876 and is currently in its 131st year of publication. The Sentinel is owned by Tribune Company and is overseen by the Chicago Tribune. . Its Executive Editor/Producer, Jane Wooldridge, is the former style editor and assistant travel editor of the Miami Herald. For further information on Destination Florida, send an e-mail to info@goflorida.com. American Express Travel is a service provided by American Express Travel Related Services Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of American Express Co. American Express is a diversified worldwide travel and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. company founded in 1850. It is a leader in charge and credit cards, shared-value products, travel, financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against , investment products, insurance and international banking. CONTACT: The Fontayne Group, Jon Evans There is more than one person named Jon Evans:
310/452-7784 (fax) FontayneHQ@aol.com (e-mail) |
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