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Destination Canada! Newmarket International Automates Sales and Event Management Functions at Three Major Canadian Centers of Tourism and Business.


PORTSMOUTH, N.H.--(BUSINESS WIRE)--June 7, 1999--

Tourism Toronto, the Convention & Visitors Bureau of Windsor, and

Edmonton's Shaw Conference Centre The Shaw Conference Centre, colloquially called The SHAW, is a convention centre located in Edmonton, AB. Its namesake is the Shaw Communications company. Location
The SHAW is a minor counterpart of Edmonton's skyline.
 install Newmarket's

Windows-based sales, marketing, and event management software

Newmarket International, Inc., which has installed its sales and catering software solutions at over 300 hotel properties in Canada, announced today the automation of destination sales organizations in three key Canadian cities.

Tourism Toronto, which promotes business and leisure travel to Canada's largest city, and the Convention and Visitors Bureau of Windsor, located near Detroit, recently installed CVBreeze, Newmarket's Windows-based application that completely integrates all departments, automates day-to-day tasks, and enhances communication at a CVB CVB Convention and Visitors Bureau
CVB College Van Bestuur (Dutch: Managing Council)
CVB Camper Van Beethoven (band)
CVB Common Vision Blox
CVB Center for Veterinary Biologics
. The Shaw Conference Centre in Edmonton, Alberta has installed CCBreeze, an application engineered for convention centers, with modules that streamline all phases of convention sales and event management.

The ability to create links to hotel properties and other organizations is a function the Convention and Visitors Bureau of Windsor plans to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
. "Our counterparts in Detroit have CVBreeze and we coordinate a lot of business with them," said Windsor CVB President Elizabeth Hamel Ham´el   

v. t. 1. Same as Hamble.
. "We finally have a database system that meets our sales and marketing needs."

The Shaw Conference Centre has 82,000 square feet of exhibition space and 23 meeting rooms, and is a major convention facility within walking distance of seven downtown hotels.

"Our project team conducted an extensive search and evaluation of available software products and had no hesitation in recommending CCBreeze. It was simply the most advanced and capable package," said Mike Fitzpatrick This article is about the United States politician. For the Australian Radio & TV host, see Mike Fitzpatrick (broadcaster). For the Australian rules footballer, see Mike Fitzpatrick (footballer).

Michael G.
, the Centre's General Manager. "In every way, CCBreeze met or exceeded our functional requirements See information requirements and functional specification.

(specification) functional requirements - What a system should be able to do, the functions it should perform.
 and the suppliers' specifications."

About Tourism Toronto

Tourism Toronto is the official tourism sales and marketing agency for the Toronto region. They are a trade association made up of about 800 companies serving Toronto's visitor market. Tourism Toronto offers a range of services to individual travelers, travel agents and tour operators, meeting/trade show/incentive planners, and the media, worldwide.

About the Shaw Conference Centre

Premier facilities and services, world champion chefs, and award winning architecture have earned the Shaw Conference Centre, formerly the Edmonton Convention Centre, renown in the National and International meetings market. The innovative, glass-tiered Centre, overlooking Edmonton's beautiful river valley, provides the perfect setting for a wide range of events and meeting sizes.

About the Convention & Visitors Bureau of Windsor, Essex County Essex County can refer to:
  • Essex County, Ontario, Canada
  • Essex County, Massachusetts, United States of America
  • Essex County, New Jersey, United States of America
  • Essex County, New York, United States of America
, and Pelee Island Pelee Island (pē`lē), 18 sq mi (47 sq km), S Ont., Canada, in W Lake Erie. Scudder is the chief town. Ferry service connects the island with the Canadian and U.S. mainland. Middle Island off S Pelee is the southernmost point of Canada.  

The Convention & Visitors Bureau is the official destination marketing organization for Windsor, Essex County and Pelee Island. The mandate of the CVB is to market the region in an efficient manner, that positively portrays their tourism amenities and facilities; maximizes the economic impact of tourism for the local hospitality industry; and provides necessary tourism related services to visitors and industry partners.

About Newmarket International, Inc.

Newmarket International, Inc. is the world leader in sales automation Sales Automation - Sales Force Automation  software for the hospitality industry, offering scalable solutions and consulting services for hotels, convention centers, and convention and visitors bureaus. Enterprise products include Delphi, Breeze, Delphi Multi-Property Edition, and Global SFA See sales force automation.

SFA - Sales Force Automation
. Destination sales products include CVBreeze and CCBreeze. Newmarket offers 24-hour support, complete customer training, and a dedicated staff of industry experts from corporate offices in Portsmouth, New Hampshire Portsmouth, New Hampshire is a city in Rockingham County, New Hampshire in the United States of America. It is the fourth-largest community in the county[1], with a population of 20,784 as of the 2000 census. , and affiliates in London, Phoenix, and Singapore. News, product information and downloads are available at www.newsoft.com.

(c)Copyright 1999 Newmarket International, Inc. All rights reserved.

Delphi, Breeze, and CVBreeze are registered trademarks, and Functions Breeze, Delphi Multi-Property Edition, Global SFA, and CCBreeze are trademarks of Newmarket International, Inc.

Additional company and product names may be registered trademarks or trademarks of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Jun 7, 1999
Words:595
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