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Destina.ca Online Travel Portal Gets Personal with BroadVision; Destina.ca Introduces Customer-Centric Travel Portal at a Time of Rapid Online Travel Growth.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--June 3, 2002

BroadVision, Inc. (Nasdaq:BVSN), the leading provider of enterprise business portal applications, today announced that www.destina.ca, a comprehensive travel portal wholly owned by Air Canada, recently went live powered by BroadVision(R) Retail Commerce(TM). The Destina.ca site offers customers one-stop travel, shopping, reservation and destination information services and is the only online travel site that awards Aeroplan(R) Miles for every online purchase. Destina.ca provides customers with the convenience of 24-hour, one-stop access to over 450 airlines, 53,000 hotels and 52 car rental agencies. Using BroadVision One-To-One(R) advanced personalization technology, Destina.com offers customers a personalized web experience and fully bilingual, 24-hour customer care.

Destina.ca integrates BroadVision's customer-facing commerce application with backend systems including an Internet booking engine (BookSMART from Datalex), Destina's 24-hour customer support center and the Aeroplan loyalty program. BroadVision One-To-One personalization features will be used to match customer needs and preferences to the travel solutions and promotions offered on the site.

"Destina.ca leverages the powerful Aeroplan brand through online travel services," said Lise Fournel, CEO of Destina.ca. "By providing a comprehensive online travel service, Destina.ca is well positioned to capitalize on new opportunities in the rapidly changing travel market. Using BroadVision software, Destina.ca has been designed as a cost-effective online distribution channel that provides personalized service."

"Online access to travel sites is saving both consumers and businesses time and money," said Sandra Vaughan, senior vice president of marketing for BroadVision. "BroadVision Retail Commerce is uniquely suited to fit Destina.ca's needs, offering the advanced personalization features they need to offer a compelling consumer experience."

Destina.ca joins a prestigious list of leading global travel industry companies -- including Airtours, TAM Airlines, Club Med, Eurostar, Forte Hotel Group, Opodo and Rand McNally -- that have chosen BroadVision applications to power their e-business and portal initiatives.

About Destina.ca

Destina.ca is a wholly-owned subsidiary of Air Canada. It operates Canada's full-service online travel site offering low prices and one-stop access to over 450 airlines, 53,000 hotels and 52 car rental agencies. Destina.ca is the only online travel site to reward all purchases with Aeroplan Miles. Destina.ca offers customers a personalized web experience and fully bilingual customer care to assist with all online purchases 24 hours a day, seven days a week.

About BroadVision

BroadVision's (Nasdaq:BVSN) enterprise business portal applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision as the basis for their enterprise business portal initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.

For more information about BroadVision, Inc., call 650/542-5100, email info@broadvision.com or visit www.broadvision.com.

BroadVision, BroadVision One-To-One and BroadVision Retail Commerce are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries. Aeroplan is a Registered Trademark of Air Canada.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Destina.ca Online Travel Portal Gets Personal with BroadVision; Destina.ca Introduces Customer-Centric Travel Portal at a Time of Rapid Online Travel Growth.
Publication:Business Wire
Geographic Code:1USA
Date:Jun 3, 2002
Words:525
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