Destina.ca Online Travel Portal Gets Personal with BroadVision; Destina.ca Introduces Customer-Centric Travel Portal at a Time of Rapid Online Travel Growth.Business Editors/High-Tech Writers
REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--June 3, 2002
BroadVision, Inc. (Nasdaq:BVSN BVSN Broadvision, Inc. (stock abbreviation, AMEX) ), the leading provider of enterprise business portal applications, today announced that www.destina.ca, a comprehensive travel portal wholly owned by Air Canada, recently went live powered by BroadVision(R) Retail Commerce(TM). The Destina.ca site offers customers one-stop travel, shopping, reservation and destination information services See Information Systems. and is the only online travel site that awards Aeroplan(R) Miles for every online purchase. Destina.ca provides customers with the convenience of 24-hour, one-stop access to over 450 airlines, 53,000 hotels and 52 car rental agencies. Using BroadVision One-To-One(R) advanced personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. technology, Destina.com offers customers a personalized per·son·al·ize
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.
2. To attribute human or personal qualities to; personify. web experience and fully bilingual, 24-hour customer care.
Destina.ca integrates BroadVision's customer-facing commerce application with backend systems including an Internet booking engine (BookSMART from Datalex), Destina's 24-hour customer support center and the Aeroplan loyalty program. BroadVision One-To-One personalization features will be used to match customer needs and preferences to the travel solutions and promotions offered on the site.
"Destina.ca leverages the powerful Aeroplan brand through online travel services," said Lise Fournel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Destina.ca. "By providing a comprehensive online travel service, Destina.ca is well positioned to capitalize on Cap´i`tal`ize on`
v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. new opportunities in the rapidly changing travel market. Using BroadVision software, Destina.ca has been designed as a cost-effective online distribution channel that provides personalized service."
"Online access to travel sites is saving both consumers and businesses time and money," said Sandra Vaughan, senior vice president of marketing for BroadVision. "BroadVision Retail Commerce is uniquely suited to fit Destina.ca's needs, offering the advanced personalization features they need to offer a compelling consumer experience."
Destina.ca joins a prestigious list of leading global travel industry companies -- including Airtours, TAM Airlines, Club Med Club Med (short for Club Méditerranée) is a French corporation of vacation resorts found in many parts of the world, usually in highly exotic locations. It is seen by many as having started the all-inclusive resort concept, which is now a popular vacationing style for , Eurostar, Forte Hotel Group, Opodo and Rand McNally Rand McNally & Company is the preeminent American publisher of maps, atlases, and globes for travel, reference, commercial, and educational uses. It also provides online consumer street maps and directions, as well as commercial transportation routing software and mileage data. -- that have chosen BroadVision applications to power their e-business and portal initiatives.
Destina.ca is a wholly-owned subsidiary of Air Canada. It operates Canada's full-service online travel site offering low prices and one-stop access to over 450 airlines, 53,000 hotels and 52 car rental agencies. Destina.ca is the only online travel site to reward all purchases with Aeroplan Miles. Destina.ca offers customers a personalized web experience and fully bilingual customer care to assist with all online purchases 24 hours a day, seven days a week.
BroadVision's (Nasdaq:BVSN) enterprise business portal applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision as the basis for their enterprise business portal initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.
For more information about BroadVision, Inc., call 650/542-5100, email firstname.lastname@example.org or visit www.broadvision.com.
BroadVision, BroadVision One-To-One and BroadVision Retail Commerce are trademarks or registered trademarks of BroadVision, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. Aeroplan is a Registered Trademark of Air Canada.