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Desktop sales.


Pasadena's Central Desktop has forged forge 1  
n.
1. A furnace or hearth where metals are heated or wrought; a smithy.

2. A workshop where pig iron is transformed into wrought iron.

v.
 a significant partnership with SalesForce.com Salesforce.com (NYSE: CRM) is an on-demand Customer Relationship Management (CRM) solution vendor. History
Origins
Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff.
, a leader in the field of customer relationship management.

The marriage allows SalesForce users to create personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 customer extra-nets and portals through Central Desktop.

SalesForce.com specializes in automating sales and marketing teams and customer service applications are a big part of that, which is where Central Desktop comes in.

"Salesforce.com customers now have a powerful tool to easily collaborate with customers and partners in a private and secure environment," said Isaac Garcia, Central Desktop's chief executive.

Central Desktop was voted "Best of the Web" by Business Week magazine last year, for the way it helps companies manage projects, deploy professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , organizes sales and develop deals online.
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Title Annotation:TECHNOLOGY
Author:Cox, Dan
Publication:Los Angeles Business Journal
Date:Jan 15, 2007
Words:120
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