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Desktop Data expands model for intelligent news and information integration.


BURLINGTON, Mass.--(BUSINESS WIRE)--March 26, 1997--

LinkEDGE "Alerts and Links" to High Value Ad-Free

Business Information On the Web

Delivering on the industry's demand for comprehensive real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  news solutions, Desktop Data, Inc. (Nasdaq: DTOP DTOP Departamento de Transportacion y Obras Publicas (Puerto Rico)
DTOP Digital Topographic Data
) today announced the ability within the NewsEDGE(TM) solution to intelligently alert and link users to business information from an expanded range of sources on the World Wide Web and corporate intranets. NewsEDGE is the first real-time news service to combine "push" and "pull" technologies to intelligently alert users to relevant information as soon as it becomes available, and then enable them to seamlessly link back directly to the specific information content on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
, corporate intranet or host database systems. This capability extends the model for efficient and intelligent integration of web-based multimedia information within the corporate enterprise.

Desktop Data's alert and link facility, called LinkEDGE(TM) accesses content from Disclosure and Quote.com, as well as MSNBC MSNBC Microsoft/National Broadcasting Company  Business Video (see previous announcement dated 3/11/97). These authoritative sources give NewsEDGE subscribers access to SEC filings and reports, annual reports, stock quotes, charts, business commentary and other text-and video-based information through corporate intranets and the Internet -- without distracting dis·tract  
tr.v. dis·tract·ed, dis·tract·ing, dis·tracts
1. To cause to turn away from the original focus of attention or interest; divert.

2. To pull in conflicting emotional directions; unsettle.
 advertisements. By "pushing" real-time alerts about newly-available information to subscribers, and allowing them to link instantly at their discretion ("pull") to the full report, LinkEDGE preserves valuable network resources and ensures a steady but manageable flow of critical information in real-time. By employing a combination of "push" and "pull" techniques and highly refined profiling features, NewsEDGE subscribers avoid the information avalanche avalanche, rapidly descending large mass of snow, ice, soil, rock, or mixtures of these materials, sliding or falling in response to the force of gravity. Avalanches, which are natural forms of erosion and often seasonal, are usually classified by their content such  that is common to most "channel broadcasting" services. In addition, NewsEDGE enables IS administrators to comfortably conserve and manage their network bandwidth.

"Every day, masses of information on companies and markets are added unnoticed to the World Wide Web and corporate intranets," said Don McLagan, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Desktop Data, Inc. "LinkEDGE alerts and links help notify business people to newly available internal and external information beyond what they typically track in their news profiles or standard agents. This affords them a more complete, real-time picture, enabling better financial and business decisions."

A New Model For Intelligent Information Integration

The goal of the NewsEDGE solution is to minimize the time it takes for users to monitor, access and act on relevant new business information. Unlike ad-supported broadcast services, NewsEDGE is not designed to maximize reader screen time; rather NewsEDGE is a strategic tool for business decision making, minimizing user screen time and maximizing productivity. Over 380 NewsEDGE installations in the commercial enterprise marketplace are taking advantage of this productivity imperative every day to monitor their rapidly changing marketplace and to make strategic business decisions.

With LinkEDGE, users tracking competitors in their industry, are alerted not only to news stories about those companies, but also to any newly-available financial filings from those companies that could provide additional insights to their competitive performance. Users can link directly from an alert to specific filings or to stock quotes and charts for that specific company or group of companies. Similarly, alerts for business video broadcasts make it possible for users to watch on-the-spot coverage of live news specifically related to their industry.

Instead of a "channel dump" of all the information available from a Web site, LinkEDGE drills down to the specific documents of interest, saving end-users from the numerous steps required to find information from different Web sites. With LinkEDGE, users have easy access to a comprehensive bank of existing market and industry information. In addition, organizations can leverage LinkEDGE's unique alert and link capability for their own internal information by pushing notifications of new information directly to users with links back to research, analysis, Web sites or intranet documents.

Accessing Best of Breed Financial and Market Information

The LinkEDGE product accesses the best of breed financial and market information including Disclosure, Quote.com and MSNBC Business Video. Disclosure provides quick access to the most extensive collection of current and historical financial intelligence and business information, including annual reports of over 27,000 companies and financial filings of all public companies back to 1968. Quote.com provides customized stock quotes, detailed market data and financial information services See Information Systems.  for knowledge workers, as well as for individual and institutional investors Institutional Investor

A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions.
 connected to the Internet and the World Wide Web. MSNBC Business Video provides unfiltered Please wikify (format) this article or section as suggested in the Guide to layout and the Manual of Style.
Remove this template after wikifying. This article has been tagged since
 coverage of breaking business news events worldwide as live streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. , video and multimedia archives.

"We are excited about this powerful combination of cutting-edge technology and timely information," said Steven L. Schneider, president and CEO of Disclosure. "The seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  will empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems  business users with the in-depth information and analysis Disclosure is famous for."

"We are pleased to provide NewsEDGE users with our leading financial market information," said Noosheen Hashemi, vice president of marketing for Quote.com. "A movement in a stock price can create a business opportunity for agile companies, and NewsEDGE users will now have an edge in leveraging these opportunities."

Pricing and Availability

Basic LinkEDGE capability, including personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 (non-ad based) stock quotes and charts, is included in Desktop Data's //NewsEDGE.broadcast package, a flat-fee offering priced at $36,000 for enterprise distribution. Full access to Disclosure Global Alert information products and MSNBC Business Video sessions are available for an additional subscription fee. LinkEDGE is also available as a component of a customized NewsEDGE system, with a base price of $5,000 (US), plus additional subscription costs depending on content selected.

About Desktop Data

Founded in 1988, Desktop Data, Inc. (Nasdaq:DTOP) is the independent leader in enterprise delivery of real-time news and information. The Company's flagship service, NewsEDGE, provides professionals with customized news and information for better decision-making decision-making,
n the process of coming to a conclusion or making a judgment.

decision-making, evidence-based,
n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from
. Implemented in over 380 customer organizations, including 31 of the top 50 Business Week 1000, NewsEDGE combines more than 650 authoritative news sources with proven scalability and reliability, making it the industry's choice for disseminating dis·sem·i·nate  
v. dis·sem·i·nat·ed, dis·sem·i·nat·ing, dis·sem·i·nates

v.tr.
1. To scatter widely, as in sowing seed.

2.
 business-critical information throughout the corporate intranet. Desktop Data is headquartered in Burlington, MA with sales offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe. For more information on how to make real-time news and information valuable for everyone in the enterprise, see the Desktop Data Web site at http://www.desktopdata.com .

CONTACT: Desktop Data, Inc.

Laura Ramsey

617/ 229-3313

laura.ramsey@desktopdata.com

or

Lois Paul & Partners

Joanna Joanna, in the Bible
Joanna, in the New Testament.

1 Wife of Herod's steward Chuza. She was a follower of Jesus and was one who found the tomb empty.

2 Ancestor of St. Joseph.
 Eastman

617/ 238-5718

joanna_eastman@lpp.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 26, 1997
Words:1044
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