Desktop Data Announces NewsOBJECTS: First Filtered Real-Time News "Components".BURLINGTON, Mass.--(BUSINESS WIRE)--July 7,1997-- New Market Opportunities for News Using Java, HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. or ActiveX Desktop Data Inc. (Nasdaq:DTOP DTOP Departamento de Transportacion y Obras Publicas (Puerto Rico) DTOP Digital Topographic Data ) today introduced NewsOBJECTS, the first component-based news technology to deliver customized, real-time news precisely when and where it is most useful. Using Java, HTML or ActiveX components A software module based on Microsoft's Component Object Model (COM) architecture. Increasingly, Microsoft is using the term ActiveX to refer to a variety of its COM-based technologies. See ActiveX control, ActiveX Documents, ActiveX Server Component and COM. , NewsOBJECTS builds relevant news and information directly into the business software applications that decision-makers live in day-to-day. Desktop Data will initially offer the NewsOBJECTS Plug and Play Toolkit, allowing independent software vendors (ISVs) and corporate developers to easily embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. live NewsOBJECTS into virtually any mission-critical business application. With its announcement of NewsOBJECTS, Desktop Data is extending its business model from "news aggregator See syndication format. " to "news integrator." To support this new model, Desktop Data will launch the NewsOBJECTS Alliance Partners Program, an ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer. support program to help third-party developers  It has been suggested that First-party developer, Second-party developer be merged into this article or section. build NewsOBJECTS into their applications via the NewsOBJECTS toolkit. In addition, Desktop Data has established a professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. division to help corporate IT departments create their own custom news-enabled applications. With NewsOBJECTS, news and information becomes a seamless part of a core business process and application, so users do not have to jump from application to application or web page to web page to get the news. "In today's intensely competitive world, staying on top of breaking company, industry, global market and government developments is vital to maximizing results," said Don McLagan, president, Desktop Data Inc. "NewsOBJECTS is an exciting technology that extends news into the knowledge worker's work process--where it can have the greatest impact and, even more important, where it can't be ignored. This presents a tremendous opportunity to increase the responsiveness and creativity of any organization." NewsOBJECTS: Delivering News Anywhere You Need It. NewsOBJECTS are light-weight, rapid development "components" that allow application developers to embed essential news functionality within any application while maintaining complete control over the look and feel. Working in Java, HTML or ActiveX, an ISV or corporate developer can easily incorporate live or "continuously updated" news directly into applications. The information content available through NewsOBJECTS comes from highly respected news and information sources from over 120 of the world's leading publishers. Desktop Data has established working relationships with these publishers as a result of its 8 years experience providing real-time news and information to business decision-makers via its market leading NewsEDGE product. NewsOBJECTS address several barriers to online delivery of news and information, including channel overload See information overload and overloading. , application incompatibility The inability of a Husband and Wife to cohabit in a marital relationship. incompatibility n. the state of a marriage in which the spouses no longer have the mutual desire to live together and/or stay married, and is thus a ground for divorce , distracting dis·tract tr.v. dis·tract·ed, dis·tract·ing, dis·tracts 1. To cause to turn away from the original focus of attention or interest; divert. 2. To pull in conflicting emotional directions; unsettle. presentation of the news, and old or irrelevant content. NewsOBJECTS represents the ideal solution because it delivers high quality news in context of the users' workflow. NewsOBJECTS anticipates the users' information needs in real-time, allowing them to convert news directly into action. -- For institutions and corporations: NewsOBJECTS allows application developers to directly integrate real-time news into core business applications. -- For 3rd-party application developers: NewsOBJECTS provides an opportunity to add tremendous value to their applications with best-of-breed news functionality. -- For OEMs and ISPs: NewsOBJECTS can dramatically enhance a core offering or service with relevant, authoritative news. OEMs' cusomters will be able to seamlessly leverage the value of continuously updated news and information embedded Inserted into. See embedded system. within an overall application, platform or service. "NewsOBJECTS from Desktop Data is a revolutionary way to add value to our applications for our customers," said Paul Robathan, executive vice president of CSK Software (company) CSK Software - An international software company formed by the merger of Quay Financial Software and Micrognosis, and fully owned by CSK Corporation, Japan. , Dublin, Ireland. CSK Software has integrated NewsOBJECTS into their +Arena Financial workstation, a product that helps financial institutions maintain a focused, cost-effective trading strategy In finance, a trading strategy (see also trading system) is a predefined set of rules to apply. Usually, this refers to a means used to replicate an option in order to give it an arbitrage free value in the sense that the cost of buying some financial assets to give the same . "In less than a day, we were able to easily integrate NewsEDGE's real-time news directly into our +Arena product. The searching and filtering functionality, combined with the breadth of historical data and the multiple sources, will have immense benefit and value for users of the +Arena workstation." NewsOBJECTS Toolkit Pricing and Availability The NewsOBJECTS Plug and Play Toolkit includes everything a developer needs to integrate news into an application: -- Software modules for headlines, full stories, search requests and news alerts -- Extensive on-line documentation -- Test programs to ensure compatibility -- Sample implementation of NewsOBJECTS for developer reference -- Support and design consultation NewsOBJECTS Toolkits for Java and HTML general commercial availability is scheduled for the third quarter 1997. The NewsOBJECTS Toolkit for ActiveX will be commercially available in the fourth quarter 1997. Pricing for the toolkits will be announced concurrently with their general commercial availability. Pricing for news and information content offered through NewsOBJECTS varies with the "content" selected. Current Desktop Data clients and Alliance Partners will have early access to pre-release versions of the NewsOBJECTS toolkit beginning in August 1997. About Desktop Data Founded in 1988, Desktop Data Inc., is the independent leader in enterprise delivery of real-time news and information. The company's flagship service, NewsEDGE, provides professionals with customized news and information for better decision-making. Desktop Data is headquartered in Burlington, Mass. with sales offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. For more information on how to make real-time news and information valuable for everyone in the enterprise, see the Desktop Data website at http://www.desktopdata.com . -0- NewsEDGE is a registered trademark of Desktop Data Inc. All other products or services mentioned herein are trademarks of their respective companies. CONTACT: Desktop Data Inc. Laura Ramsey 617-229-3313 laura.ramsey@desktopdata.com |
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