Designers learn the hard sell.The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Area Chapter of the Society for Marketing Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. (SMPS-NY) recently cosponsored an engaging roundtable discussion, "Marketing by Design," at the Center for Architecture. The panelists discussed strategies for creating branding/marketing campaigns, getting recognition and, ultimately, winning new clients in a competitive marketplace. Panelists discussed a number of tactics--such as graphics, marketing plans, presentations, and publishing. The roundtable was the fourth in the New Practices Roundtable series organized by the AIA AIA - Application Integration Architecture New York Chapter in association with The Architects' Newspaper. Strong attendance at the event (about 100 design professionals and marketers) indicated that many firms, especially newly established architecture practices, rely on marketing as an important business tool that helps to jumpstart their careers and raise their client rosters. David Koren, president of SMPS-NY, welcomed the panelists to the AIA. He said: "It's great that the AIA is recognizing the importance of marketing-related issues to the professional and business success of its members." The event was organized by Mark Strauss See also: Mark Strauss (Marek Mann), Jewish artist and author Mark Strauss is a U.S. journalist. He has recently become editor of the Bulletin of the Atomic Scientists. , President of the AIA New York Chapter, and moderated by Martin Finio, co-founder of Christoff.Finio Architects. Finio facilitated a lively discussion among members of the audience and the six expert panelists: Linda Ong, Truth Consulting (branding); Michael Beirut, Partner at Pentagram (graphic design); Nancy Kleppel, Independent Consultant (marketing); Cathy Lang Ho, Editor of The Architect's Newspaper (publishing); and David Resnick, Associate Commissioner of the New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. Department of Design and Construction (representative client). Each of the panelists presented lists of "dos" and "don'ts" for different aspects of marketing. Several common marketing strategies emerged from the conversation among the panelists: Keep text and graphics clear and concise; create consistent messages for a range of promotional materials; present yourself honestly; research your client(s). The next SMPS SMPS Society for Marketing Professional Services SMPS Switching Mode Power Supply SMPS Switched Mode Power Supply program, "Identity Crisis: Building Your Brand Without Breaking the Bank," will take place on April 7 from 1:00-5:00 p.m. at LDI See OpenLDI. Color, 1501 Broadway, 10th Floor. |
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