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Designer will share secrets of success.

Byline: Nick Parabicoli

CLINTON - On Thursday, April 9, at 7 p.m., Johnny Cupcakes will be at Clinton High School to give a lecture that will cover topics such as starting your own business, marketing your idea and how he made millions on his idea.

So who is Johnny Cupcakes?

Johnny "Cupcakes" Earle started his clothing line as a joke by selling shirts at local concerts out of his beat up old car. His brand took one of his nicknames (Johnny Cupcakes) and incorporated it with pop-culture icons such as the Statue of Liberty, but instead of holding a torch it held a cupcake; a shirt that displayed the famous Air Jordan logo, on which he replaced the basketball with a cupcake; the Boston Celtics logo, but instead of Lucky there is a baker - his cane is switched with a rolling pin and, of course, the basketball transformed into the shape of a cupcake.

Earle's firm belief of "quality over quantity" has made his company one of the most renowned in the country. In 2008, he was voted America's #1 Young Entrepreneur by Business Week Magazine and has been recognized by news outlets such as USA Today, The New York Times, CNN and even MTV.

Earle has created one of the best fan bases in the business world. Every new clothing line he introduces, he throws a large-scale release, where over 500 people line up and wait for the store to open; some even camp out days before the release date. Once a design of his has sold out, he will retire that design. Some shirts are even more exclusive in that he will number the shirts when printing them and, after they sell out, that design is done for good.

In August 2008, Earle expanded his brand even more by opening his third store in Los Angeles, Calif. His other store locations are in Hull, Mass., and his main store which is located on Newbury Street in Boston.

On April 9, you can hear his full story for free at Clinton High School. Organizers will be accepting donations in the form of canned food, but it is not necessary to attend. During his lecture, Earle will hit on topics such as how to start and maintain your own business, marketing your ideas and how to maintain a consumer friendly business. Some of his shirts that will be on sale after the event.

For more information on Earle and his business, visit his Web site at www.johnnycupcakes.com

ART: PHOTO

CUTLINE: Johnny `Cupcakes' Earle outside his Newbury Street, Boston, store.
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Publication:Telegram & Gazette (Worcester, MA)
Date:Mar 27, 2009
Words:431
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