Designer Furniture Now Delivered on the Double.SAN FRANCISCO--(BUSINESS WIRE)--July 14, 1999-- Design Within Reach, a new San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden design resource, will be welcome news to furniture buyers who are tired of waiting months for delivery. The brainchild brain·child n. An original idea or plan attributed to a person or group. brainchild Noun Informal an idea or plan produced by creative thought Noun 1. of former Smith & Hawken and Williams-Sonoma executive, Rob Forbes, Design Within Reach aims to provide easy access to well-designed furniture, normally only found in designer showrooms, that can be delivered in a week. Using a catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and harnessing the Internet as a showroom, Design Within Reach is a one-stop resource for some of the most exciting furniture designers around, many on an exclusive basis. Forbes has teamed with Kit Hinrichs, principal of San Francisco design firm Pentagram, to produce a highly visual catalog and a web-site with 24 hours a day access. "Well-designed furniture has always been difficult to find, even in the design centers of the U.S. like San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Chicago," commented Forbes, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Many of the showrooms are only open to design professionals and the furniture's long-lead times and high costs have been a deterrent de·ter·rent adj. Tending to deter: deterrent weapons. n. 1. Something that deters: a deterrent to theft. 2. in the past for many furniture buyers. Most consumers simply don't have access to these products." With no expensive showrooms and low overhead, furniture costs are kept to a minimum. Design Within Reach offers prices that are frequently 10 to 40 percent less than designer showrooms. Keeping furniture in stock means average delivery times of one week. Traditional industry delivery time for foreign furniture can be at least four months. In addition to the products, there are a number of services offered on-line for design professionals and their clients. Architects and designers will be able to join a registry so clients can easily find them and spec sheets A detail listing of the components of a system. and product information that can be viewed round the clock. "The Bay area has long been seen as a center for artists and designers," commented Forbes. "Design Within Reach provides a valuable resource to anyone interested in good furniture design in a way that has not been seen before in the U.S." Note for Editors: Design Within Reach can be found at www.dwr.com. Catalogs can be ordered by dialing 800/944-2233. Color photography available upon request. |
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