Designer Eye for the Hotel Guy: National Retailer J.Crew Fashions a New Look for the Staff at The Charles Hotel in Cambridge, MA.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4603229 CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 23, 2004 Beginning this spring, The Charles Hotel, Harvard Square's most sophisticated and unique accommodation, unveils a new look for its front-of-the-house staff through an exclusive partnership with national retailer, J.Crew. In March, the American sportswear clothier will outfit the hotel's front desk attendants, bellmen, doormen, and concierge in finely-tailored, colorful selections from its 2004 spring collection. This exciting partnership with J.Crew brings The Charles into the elite group of hotels that showcase designer wear as "uniforms." "The two brands are a natural fit," explains Margot Brunelle, Director of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and Marketing for J.Crew. "The Charles Hotel has a classic yet comfortable feel, and that's the All-American look and image that J.Crew has pioneered since 1983." Apparel worn by the Charles Hotel staff will be updated each season, as the retailer introduces new collections to the public. "We're delighted to have J.Crew as a fashion partner," says Alex Attia, General Manager of The Charles Hotel. "J.Crew's clothes have revolutionized the look of casual elegance and bring us an added dose of style and personality. Being an independent, luxury hotel, we continually strive to find creative ways to provide our guests with one-of-a-kind experiences." Plans call for hotel front desk attendants, doormen and concierge to wear grey tropical wool pants with navy blazers paired with either a yellow, light blue or pink cotton habadashery shirt and coordinating colorful Repp ties. Women will be outfitted in lightweight navy blue pants or skirt suiting. Bellmen will wear dress chinos chi·no n. pl. chi·nos 1. A coarse twilled cotton fabric used for uniforms and sometimes work or sports clothes. 2. Trousers made of a coarse twilled cotton. Often used in the plural. and classic navy blazers. About J.Crew J.Crew Group, Inc. is a leading retailer of men's and women's apparel, shoes, and accessories - original designs offering classic American style with a twist. J.Crew reaches customers through its iconic catalog, online at jcrew.com, and in 155 retail stores nationwide. About The Charles Hotel The Charles Hotel, Harvard Square Harvard Square is a large triangular area in the center of Cambridge, Massachusetts, at the intersection of Massachusetts Avenue, Brattle Street, and John F. Kennedy Street. is an independent luxury hotel and a member of Preferred Hotels and Resorts Worldwide. The AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. Four-Diamond award-winner may be the only hotel in the world to host both Noble Laureates and New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. farmers. Reflecting the eclecticism eclecticism, in art eclecticism (ĭklĕk`tĭsĭz'əm), art style in which features are borrowed from various styles. that is Cambridge, The Charles Hotel is a modern interpretation of New England hospitality featuring 293 newly renovated guestrooms including 44 suites, a thriving jazz club A jazz club is a venue where the primary entertainment is live jazz. Often such venues are in the basement of residential buildings. They are rather small compared to other music venues, reflecting the intimate atmosphere of jazz concerts. , two signature restaurants, state of the art conference facilities and a central location in the heart of Harvard Square, just minutes from Boston's Logan International Airport For the Logan airport in Billings, Montana, see . Logan International Airport (IATA: BOS, ICAO: KBOS, FAA LID: BOS) in the East Boston neighborhood of Boston, Massachusetts, United States (and partly in the Town of Winthrop, Massachusetts), is one . The hotel is home to Henrietta's Table, featuring "fresh and honest to goodness home cooking," and Rialto Rialto, city (1990 pop. 72,388), San Bernardino co., S Calif., a residential suburb of San Bernardino; inc. 1911. The city has greatly expanded as a result of the economic and demographic growth of the southern California area. , one of the best restaurants in America (Gourmet, Food & Wine, Esquire). Noir, on the first level of the hotel, reflects the decadent atmosphere of 1940's nightlife, and offers a mix of classical cocktails and a bar menu perfect for late night dining. The hotel also boasts an adjacent urban spa, Le Pli and the Wellbridge Athletic Center with swimming pool. Special in-room amenities include high-tech Bose Wave(R) radios and cordless phones, as well as two-line speakerphones with voice mail, PC and fax modem fax modem n. A modem that sends and receives fax transmissions. capabilities, DVD players and EO bath amenities. Catering to internationally renowned business leaders, heads of states, entertainment executives and leisure travelers alike, it's no wonder that the New England Travel Guide has designated The Charles Hotel as the best hotel to "stay put in" when visiting Boston. For more information, please contact Sophie Zunz at The Charles Hotel, 617.864.2800 or sophiezunz@charleshotel.com. 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