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Design philosophy.


It is Fritz fritz  
n. Informal
A condition in which something does not work properly: Our television is on the fritz.



[Perhaps from German Fritz
 Hansen's design philosophy that our products must serve a purpose, meet the users' needs and be functional. We believe in simplicity and minimalism--and that form and function should form a synthesis and incorporate innovative and extraordinary ideas in terms of concept, design and materials.

[ILLUSTRATION OMITTED]

The design philosophy is the foundation of Fritz Hansen's success and consists of four principles:

[ILLUSTRATION OMITTED]

1. Timelessness--our furniture transcends fashion and should never lose its appeal.

2. Simplicity--has to dominate execution and design.

3. Functionality--optimum functionality and uncompromising choice of materials.

4. Innovation--the focus is on ground-breaking ground-breaking
Adjective

innovative
 and visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer.  product development. Together with the world's leading furniture designers we share an ambition to create innovative, timeless timeless,
adj infinite, enduring, endless.
, simple and functional furniture. The result is furniture that leaves an impression of lightness, refinement and discreet dis·creet  
adj.
1. Marked by, exercising, or showing prudence and wise self-restraint in speech and behavior; circumspect.

2. Free from ostentation or pretension; modest.
 luxury thanks to the ability of our furniture designers and architects to--again and again--interpret our design philosophy in their spirit and with their individual touch.
COPYRIGHT 2003 EMAP Architecture
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Republic of Fritz Hansen
Publication:The Architectural Review
Article Type:Brief Article
Geographic Code:4EUDE
Date:Dec 1, 2003
Words:159
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