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Design Within Reach Announces New Vice-President of Studio Operations as Part of New Studio Channel Organization.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- New Structure Provides for Executive Leadership of Both Studio Operations and New Studio Development Efforts

Design Within Reach, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DWRI DWRI Developmental Writing (college course) ) today announced the appointment of Elizabeth Rivera (45) as the company's vice president of studio operations. Ms. Rivera's appointment inaugurates a series of organizational changes that will effectively create separate senior executive-led teams for Studio Operations and New Studio Development.

The new structure reflects another step in the evolution of DWR's Studio channel, which, since 2001, has grown to be a nationwide network of Studios -- to total 33 locations by year's end. The division of functional areas will enable the executive leadership to focus their skills and resources; ultimately better positioning the Studio channel for managed growth.

"DWR DWR Design Within Reach
DWR Department of Water Resources
DWR Direct Web Remoting (Easy Ajax for Java)
DWR Durable Water Repellency
DWR Delayed Word Recall (medical testing)
DWR Driving While Revoked
 is evolving as a business and Elizabeth, with her wealth of experience, will be instrumental in the effective management of Studio operations into the future," commented Wayne Badovinus, chief executive officer. "The new organization, in particular, will let the company benefit from Ray Brunner's keen skill set in expanding the business channel and in facilitating the opening of many more wonderful Studios."

As vice-president of studio operations, Ms. Rivera will be responsible for all strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , budgeting and day-to-day operations related to sales, merchandising, customer relations and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. . She will manage a growing number of Area Managers, Proprietors and an in-person sales force that currently numbers 113.

Ms. Rivera brings to DWR 19 years of experience via key sales and management positions in the retail industry. She most recently served as vice president of stores for Pottery Barn Pottery Barn is an American-based chain of home furnishing stores with stores in the United States and Canada. It is a wholly owned subsidiary of Williams-Sonoma, Inc. History  Kids since 1999. For Pottery Barn Kids, Rivera was responsible for the strategic planning and opening of 83 stores, as well as overseeing ongoing management.

Ray Brunner becomes vice-president of real estate development and will lead all aspects of the company's expansion of Studio locations, as well as other real estate needs, which include strategic planning, site selection, contract negotiation, design and build-out. He will direct the staff currently responsible for the opening of existing Studio locations.

About Design Within Reach, Inc.

Design Within Reach Inc., founded in 1998 and headquartered in San Francisco, is an integrated, multi-channel provider of distinctive modern design furnishings and accessories. The company markets and sells it's products to both residential and commercial customers nationwide through the DWR catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , studios, website and direct sales force, and a single common "in stock and ready to ship" inventory.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 8, 2004
Words:401
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