Design Veterans Rick Bolton & Wyndham Chow Launch New Studio; Fresh Machine to Focus on Innovative Design & Client Satisfaction.Business & Entertainment Editors LOS ANGELES--(BUSINESS WIRE)--Oct. 29, 2001 Design veterans Wyndham Chow and Rick Bolton have joined forces to launch Fresh Machine -- a new design studio focused on the creation of memorable design concepts for users and clients. The company, which can be found online at www.freshmachine.com, will design for both interactive and print media, and will also offer brand development and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" . Fresh Machine's client roster at launch includes Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony. , DreamWorks Records DreamWorks Records was an American record label active from 1996 to 2005. In 1996, six years after David Geffen sold Geffen Records to Mushroom Records, he joined Steven Spielberg and Jeffrey Katzenberg to form DreamWorks SKG, which included the subsidiary DreamWorks Records. , Bay State Community Services and Toyota Motor Sales. The company has headquarters in downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or , in the burgeoning creative district surrounding the new SCI-Arc campus. The two founders describe Fresh Machine as a "next generation" design company. "Wyndham and I both gained a lot of experience during the rise and fall of the dot-coms, but we won't let that get in the way of innovative design," Bolton quipped. "We are focused on creative design solutions that help our clients succeed. Good design is essential for success. Design can help create special, meaningful experiences, online and off." "We've organized Fresh Machine in ways that will allow us to work as collaborative partners with clients, to deliver high-quality designs and customer service," said Chow. "Our company is filled with multi-talented individuals, each with extensive experience. This enables us to provide a unique team tailored to meet the specific needs of each project." Together, Chow and Bolton bring to each Fresh Machine project nearly three decades of design, management and consulting experience -- from both the client and the agency side. Educated as a visual artist, Bolton has had a varied career as an artist, educator, author and consultant. Most recently, he served as director of Broadband and Future TV for Razorfish Razorfish is a common name used for two unrelated groups of fishes:
An architect by training, Chow has held a variety of design and creative management positions in both traditional and computer-based entertainment industries. Most recently he was vice president of Creative Development for Fox.com, overseeing all online creative efforts. Previously, he was creative director for Sony Pictures Digital Sony Pictures Digital, first known as Columbia TriStar Interactive, then Sony Pictures Interactive Network (or SPiN), is known as the digital website interactive creator for Sony Pictures Entertainment (SPE) that was established in 1997. Entertainment, where he won a Gold Clio Award for his work. He started his career at Apple Computer and Landor Associates Landor Associates is a San Francisco-based brand and creative design consultancy. Founded by Walter Landor in 1941, Landor pioneered many of the research, design and consulting methodologies that are now standard in the branding industry. , and served as an art director for video game developer Activision. |
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