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Design Forum's Retail Holiday Survey Results: ``Optimism and Me''.


Business Editors

DAYTON, Ohio--(BUSINESS WIRE)--Nov. 13, 2003

This year it's all about "me." Maybe that's why retailers are surprisingly optimistic about the coming shopping season after four years of low-growth holiday blues. Along with the rise in consumer confidence, retailers are seeing an increase in me-oriented luxury purchases. Consumers are in the mood to splurge on themselves and their gift lists, which is reflected in the sale of more units of more expensive things, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the findings of a recent survey conducted by retail strategy and design firm, Design Forum.

Design Forum interviewed retail executives about their holiday expectations. The interviewees represented a wide spectrum of categories, including home stores, mall retailers, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
, specialty gifts, and national pharmacy chains.

Respondents also said that "value" is key. Consumers have more money from tax rebates and the stock market recovery, making price less of an issue. Shoppers are not necessarily looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 sales, but for gifts that are worth the money spent.

"This is great news for everyone who's not Wal-Mart," said Josh Feldmeth, vice president, strategy at Design Forum. "Retailers who have built their position on value and emotion rather than price will be the winners this year."

To read the complete report visit Design Forum's website at: www.designforum.com

One of the nation's top design firms, Design Forum is headquartered in Dayton, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873.  with offices in Chicago, Detroit, London, Los Angeles, Miami, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Paris and San Francisco. Design Forum offers a comprehensive range of integrated services including strategy, research, design, branding and architecture. Design Forum has produced award-winning designs for an international client list that includes Best Buy, Washington Mutual, Nebraska Furniture Mart, Wild Oats, Subway, Land Rover, Yankee Candle, Ann Taylor and Porsche. For more information visit www.designforum.com. Design Forum is a part of Omnicom Group Inc. (NYSE NYSE

See: New York Stock Exchange
:OMC OMC Organisation Mondiale du Commerce (French: WTO)
OMC Organización Mundial del Comercio (Spanish: World Trade Organization)
OMC Organização Mundial do Comércio
) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
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Publication:Business Wire
Date:Nov 13, 2003
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