Design Edge Designs Formac to Compliment Imac Line.Business Editors & High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--March 8, 2001 Design Edge, an internationally renown design firm, worked with Formac Electronic Inc., a leading manufacturer of performance enhancing peripherals for Macintosh computers, to create two of the company's lead products -- the FireWire 9.4 GB DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. RAM drive RAM drive - RAM disk and the Formac studio(tm), a FireWire(tm) Video Digitizer Same as frame grabber. and TV/FM tuner. Unveiled at this year's MacWorld trade show, both high performance products are designed to function with and visually harmonize with the current Apple designs while establishing a distinct look and brand identity for Formac. The Formac dvdram(tm) is a new product in Formac's Form+Function(tm) line. The revolutionary design of Formac dvdram(tm) follows Apple's advanced standards of functional form, color and design. The video capture quality delivered by Formac studio is a breakthrough in its category and has up until now only been possible with high-priced professional equipment. Included in the Formac Form+Function(tm) line, Formac studio(tm) combines its high performance with an extraordinary design and functionality. In approaching the design of Formac's lead products, designers looked for ways to blend into the current Apple design language. "Formac wanted a look and feel that reinforced the company's focus on the Apple line," said Greg Hinzmann, director of industrial design. "We chose to focus on the silhouettes and flow of each to echo the feel of the Imac, G3, G4 and PowerBook computers yet to be identified as a unique product brand." Design Edge, an internationally renown design firm, brings more than design expertise to businesses, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Chris Cavello, director of business development. "For our clients, it's not enough to simply have another great product design. They come to us to help build their brand, change their market position and capture their identity in a compelling way," said Cavello. About Formac Formac Electronic Inc., based in Berkeley, Calif., was founded in 1999 and is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Formac Elektronik GmbH Formac is a European based manufacturer of various devices for various Apple based systems. Formac is perhaps more commonly known for its work on the Proformance III graphics card, which was used in various Apple PowerPC G3 Machines. in Berlin, Germany. With a well-established presence in Europe, Formac draws upon its heritage of engineering excellence to provide high-quality products to the U.S. market. Formac delivers an award-winning line of performance enhancing peripherals including graphic accelerators, processor upgrades, SCSI controllers, CD-RW (CD-ReWritable) The only rewritable CD technology. CD-RW disks look like other CD media, but with close inspection, they have a more polished surface with a very dark blue-gray cast. drives, DVD RAM drives, video digitizers, displays and TV tuners for the Macintosh OS platform. Find out more about Formac at www.formac.com. About Design Edge Design Edge is a professional design firm that provides innovative solutions for unique business problems. Design Edge works with businesses to help them achieve vital strategic goals through captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. brand identity development and winning product design. With over 50 professionals on their staff, Design Edge applies their refined understanding of marketplace trends with their distinctive integration of expertise in industrial design, graphic design, new media design and mechanical engineering to build successful brands and products for international markets. Founded in 1986, Design Edge is based in Austin, Texas. Design Edge clients include: Advanced Micro Devices, Dell Computer, Motorola, 3M, Compaq, 3Com, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Symbol Technologies, Qualcomm, Apple Computer, Siemens, Brother and Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. . Company Trademarks Formac, Formac dvdram, and Shop Formac! are registered trademarks of Formac Electronic GmbH, Germany, or its subsidiaries in the United States and in the countries where Formac products are sold or distributed. Other brands and names are the property of their respective owners. |
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