Desert Document Services, Inc. Partners with The Turning Point, Inc.; Customer Retention Tool for Mortgage Brokers Provides Comprehensive Aftermarket Follow-Up.

Business Editors

PHOENIX--(BUSINESS WIRE)--April 9, 2003

Desert Document Services(R), Inc., (DesertDocs)(R) a technology solution provider that enables mortgage lenders and their originators to manage, deliver, and service compliant mortgage documents, announced an alliance with The Turning Point, Inc., a Sedona, Ariz.-based technology solution provider of customer relationship management, specializing in loyalty-building marketing services to the mortgage industry.

The partnership enables DesertDocs to provide its customers with aftermarket follow-up through The Turning Point's "Personal Touch" relationship marketing program.

"Staying in touch with existing clients is the best way to build future business - through referrals and repeat sales," said Judy Margrett, co-founder of The Turning Point. "The problem was how to do this when mortgage brokers always seem to have many more pressing demands on their time. DesertDocs will be the first document prep company to offer its customers a sophisticated solution that meets these demands."

To use the system, the user indicates within the DesertDocs software to transmit on a loan-by-loan basis contact information to The Turning Point's database. The Personal Touch communications program then automatically begins communication between the mortgage brokers and their customers. The entire process is automated and self-managing. All communications are tracked and generate a set of management reports, which analyze originator and office production for the lender's files, enabling the lender to stay current on what is being mailed on its behalf.

The system provides a wide variety of customizable follow-up communication materials including closing gifts, greeting cards, new product announcements, customer questionnaires and borrower amortization schedules. All are highly personalized, including the originator's signature and photograph.

"Working with The Turning Point's database marketing solution is a tremendous value-added service for DesertDocs that gives our customers the ability to retain clients more efficiently," said Ruth Thompson, president and CEO of Desert Document Services, Inc. "As easily as a click of a mouse, mortgage brokers can automatically take the relationship with their customers to the next level with aftermarket follow-up through referral and cross-selling customized bank products."

"Top loan producers consistently report that more than 70 percent of their business comes from referrals and repeat business," said Margrett. "They achieve this by staying in touch with their clients. DesertDocs can offer its customers affordable and reliable follow-up solutions that automatically bring in extra business."

About The Turning Point, Inc.

The Turning Point, Inc., is a technology-based provider of customer relationship management solutions. For more information about the company, write The Turning Point, Inc. at P.O. Box 1867, Sedona, AZ 86339 or visit the company's Web site at www.turningpoint.com.

About Desert Document Services, Inc.

Desert Document Services, Inc. is a national provider of electronic production and delivery of closing documents to the mortgage banking industry. Since 1983, DesertDocs has been responsible for major innovations in the field of document software technology and meeting the needs of a variety of customers through the delivery of accurate and timely documents nationwide.

Visit the company's Website, www.desertdocs.com or write Desert Document Services, Inc. at 2175 West 14th Street, Suite # 108, Tempe, AZ 85281.