Desert Ad Agency, Kaminsky Productions, Sends a Message of "HOPE".CATHEDRAL CITY, Calif. -- After ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. sitcom star George Lopez
George C. Lopez (born April 23, 1961) is an American comedian and actor. He runs and produces his own show called George Lopez. agreed to become the host of the Bob Hope Chrysler Classic The Bob Hope Chrysler Classic is a professional golf tournament played each January in California's Coachella Valley. Part of the PGA Tour's early season West Coast Swing, this tournament is well known for its celebrity pro-am, as well as having five daily 18-hole rounds of golf tournament, the marketing committee of the valley's largest PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used. (2) (Programmable Gate Array) See gate array and FPGA. Golf Tournament and charity event set out to find an advertising agency. Kaminsky Productions, headquartered in Cathedral City, was chosen to create a strategic marketing plan designed to help sell the tickets and build awareness of the almost $2 million the event raises to benefit 30 local charities. "The addition of George Lopez triggered the decision to hire a professional marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm," said Greg Helm, board director Bob Hope Chrysler Classic marketing committee. "I've spent thirty years in the ad industry in San Francisco and Los Angeles and the Kaminsky people are as good as they come." Kaminsky, the only local ad agency with an in-house sound stage, produced TV, radio, print and billboards for the event as well as specialized media, such as web site multimedia elements and pole wraps at the Palm Springs airport. "We feel very honored to have been chosen to contribute to such a highly prestigious PGA event," said Gene Turner, Kaminsky's communications director. "It's such a valley tradition and such a great contributor to our valley charities. It's wonderful to be working on a campaign that has Hope written all over it." Photo Link: http://www.kaminskyproductions.com/BHCC_G3.jpg About Kaminsky Productions Kaminsky Productions is a full-service agency providing fully integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or programs as well as boutique services from research and strategic planning to advertising, interactive media and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services. Our breadth of services allows us to focus on a client's communication challenges as they emerge and evolve. And whatever the strategic requirements, the creative execution reflects the fluid cross-pollination of ideas and powerful synergy that is Kaminsky's trademark. Founded in 1992, the firm has a proven track record representing companies in a diverse range of fields. For more information, call (760) 327-5477 or visit kaminskyproductions.com. |
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