Describe a situation where strategic communication helped your organization.CANADA In 1993, Albertans elected a provincial government that sought to eliminate deficits and radically restructure the organization and delivery of public services Public services is a term usually used to mean services provided by government to its citizens, either directly (through the public sector) or by financing private provision of services. such as health care. At the outset, few Albertans understood the scope of the change, and many underestimated the government's commitment to balance the provincial budget, regardless of any uncertainty that ensued. In health care, this resulted in Gulliverian spending cuts. Physicians tried to effect changes to benefit their patients, and through the Alberta Medical Association (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ), assumed a high public and media profile. AMA launched a major public awareness campaign, Tell Us Where It Hurts--complete with full-page ads in daily newspapers, posters in physician offices and extensive media coverage. As a result, the government announced an end to the health-care cutbacks. RONALD RONALD Rocketborne Optical Neutral gas Analyzer with Laser Diodes A. KUSTRA, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , MC Edmonton, Alberta, Canada SWITZERLAND In 2000, Novartis took on a major business challenge: implement a new IT system and a globally aligned business process for finance and technical operations at 50 plus locations worldwide within five years. For employees using the new IT system, communication focuses on relaying consistent messages at all meetings and trainings--with a car racing theme to aid in understanding the changes. Although messages and theme remain the same worldwide, every location uses communication tools they believe will work best locally for employee buy-in. Some offices use short films and e-mails--others use traditional one-page newsletters. Strategic communication has been essential to helping the business accomplish this change-management project on time, on budget and with high quality. MONICA MONICA Cardiology A WHO initiative–Multinational Monitoring of Trends & Determinants of Cardiovascular Disease–which evaluated the effects of various factors on mortality in Pts MIs RYSER-CSERI Pfeffingen, Switzerland MEXICO After facing losses and uncertainty in 2001, Mexican airline Aeromexico suffered major structural changes: half of its senior management left the company in a few weeks, including the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and CFO See Chief Financial Officer. . Fear of a possible company shutdown spread among personnel, with a negative impact on productivity. The communications director and internal communications manager faced the challenge by communicating openly, clearly and directly with information needed to recover confidence. They delivered a personal statement from the new CEO to all company members and, in a two-week period, organized information events to personally contact most company members worldwide. This strategy was the cornerstone in strongly diminishing uncertainty and recovering the company's credibility, confidence and productivity. PABLO CASARES Mexico City, D.F., Mexico AUSTRALIA After undergoing major change, our company needed a post-merger communication strategy to facilitate the flow of information to employees about internal changes. The strategy had to support a culture of open, honest, two-way communication and eliminate the "grapevine" effect. We introduced "Team Talk," a face-to-face monthly business cascade that relies on frontline managers ("briefers") sharing information with their teams. To ensure consistent messages, we incorporated a "Core Brief," structured around the company's core business priorities. To encourage ownership, we asked briefers to prepare an additional "Local Brief." Eighteen months later, our annual climate survey revealed that "Team Talk" was the top source of company information for most employees, with more than 90 percent of respondents reporting sufficient understanding of company strategies, goals and performance. KATE HOGBEN Eastgardens, New South Wales Eastgardens is a suburb in south-eastern Sydney, in the state of New South Wales, Australia. Eastgardens is located 9km south east of the Sydney central business district and is part of the City of Botany Bay. , Australia BELGIUM I have always felt uncomfortable in the presence of buzzwords Below is a list of common buzzwords which form part of the business jargon of Corporate work environments. General Conversation
v. pre·de·ter·mined, pre·de·ter·min·ing, pre·de·ter·mines v.tr. 1. To determine, decide, or establish in advance: goal. To succeed is to communicate (strategically), to fail ... is something else, a repellant force superior to silence in keeping people apart. DAVID David, in the Bible David, d. c.970 B.C., king of ancient Israel (c.1010–970 B.C.), successor of Saul. The Book of First Samuel introduces him as the youngest of eight sons who is anointed king by Samuel to replace Saul, who had been deemed a failure. CAMACHO Brussels, Belgium |
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