Dermdex and the Inga Ellzey Practice Group Form a Strategical Partnership.

Business Editors/Health & Medical Writers

BOCA RATON, Fla.--(BUSINESS WIRE)--Jan. 10, 2001

A Physician Oriented Digital Marketplace has Partnered With a

National Consulting Organization Specializing in Dermatology 

Dermdex, Inc., the world's first business-to-business marketplace exclusively for skin care professionals, today announced that it has formed an exclusive partnership with the Inga Ellzey Practice Group, (IEPG), a national consulting organization specializing in dermatology. The strength of the IEPG brand validates the commitment of Dermdex to dermatologists. The partnership extends Dermdex's online services with IEPG's business tools, including dermatologic newsletters, reference guides, and handbooks. In addition, past IEPG newsletters will be archived on the Dermdex site and IEPG products will be available online at www.dermdex.com for a Dermdex exclusive discounted price.

Inga Ellzey is the nation's foremost expert on dermatology coding, documentation, and reimbursement. "We are proud to have an exclusive partnership with Dermdex," said Karl Ellzey, Vice President of IEPG. "Members of Dermdex will have select pricing and incentives on products from the Inga Ellzey Practice Group, Inc." The Inga Ellzey Practice Group, Inc. encourages its clients to join Dermdex, as the Dermdex site may also be accessed from www.IEPG.com.

"Partnering with IEPG is significant to us," said Navroze S. Mehta, president and CEO of Dermdex. "Our customer base of registered physicians will benefit from the addition of IEPG products. We are excited to work with IEPG to bring Dermatologists unparalleled value added services."

About IEPG

The Inga Ellzey Practice Group is the only national consulting organization in the United States specializing in dermatology. The Inga Ellzey Practice Group family of companies is located in Casselberry, Fla., a suburb of Orlando, Fla. IEPG has over 60 employees nationwide with additional offices in Tampa, Fla. and Redlands, Calif. The company is recommended by the American Academy of Dermatology and is a member of the National Association of Healthcare Consultants, Healthcare Billing and Management Association, American Health Information Management Association, and is rated by Dunn and Bradstreet. The Inga Ellzey Practice Group is also recognized as a Minority Business Enterprise and may be reached at 407/678-4609 or 888/318-3271.

About Dermdex

Dermdex, Inc., headquartered in Boca Raton, Fla., is the leading global digital marketplace for the skin care industry. The company has created a dynamic, neutral business-to-business (B2B) trading hub where multiple buyers and suppliers come together to conduct transactions without compromising their individual processes or relationships. Dermdex is meeting growing market demand for facilitated acquisition and distribution of non-prescription skin care products, namely cosmeceuticals or "anti-aging" products, over the counter skin care pharmaceuticals for the treatment of the skin, hair and nails, and corrective cosmetics that are used to treat disfigurement. Dermdex is continually expanding its reach to attract suppliers and buyers in related skin care product segments to completely service the medically focused and spa/salon/athletic club markets. For further information, visit Dermdex at www.dermdex.com, or call 561/487-8700.