Denver Mattress Company Continues Charity Campaign to Assist Community Homeless This Holiday Season.

DENVER -- Denver Mattress Company's annual charity alliance with over forty Rescue Missions and other homeless service providers throughout the U.S. comes as a welcome relief to the homeless and hungry this holiday season.

Denver Mattress Company will launch an in-store campaign designed to raise funds specifically for the Missions in cities where the retailer operates. The campaign will raise a combined total of $150,000 for Missions across the country.

The logistics of the in-store campaign consists of $20 being allocated for each mattress sold from the period of November 1 to November 23, 2006 to the campaign. The donation will be capped $150,000 nationwide.

In addition, Denver Mattress is underwriting a comprehensive direct donation fundraising and awareness effort specifically for the Missions. This will include both newspaper and television advertising.

Denver Mattress Company is a division of Furniture Row[R] Companies. Furniture Row[R] Companies is one of America's largest family-owned specialty home furnishings and bedding retailer. With two of the busiest, state-of-the art mattress factories in the world, Denver Mattress services over 140 distribution locations across the country. Subsequently, Denver Mattress utilizes one of the largest mattress distribution networks in the U.S. For more information regarding the company visit www.furniturerow.com.