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Denver Mattress Company Aligns with The Salvation Army for Operation: Rest Assured.


DENVER -- Denver Mattress Company's sixth annual charity alliance with The Salvation Army Salvation Army, Protestant denomination and international nonsectarian Christian organization for evangelical and philanthropic work. Organization and Beliefs


The Salvation Army has established branches in 100 countries throughout the world.
 comes as a welcome relief to the organization this holiday season.

Denver Mattress Company will launch an in-store campaign at its 16 Colorado retail locations. The campaign titled "Operation: Rest Assured" will raise approximately $150,000 for the Colorado chapter of the Salvation Army.

The logistics of the campaign consist of $20 being donated for each mattress sold from the period of November 25 to December 31, 2006, to The Salvation Army. The in-store donation will be capped at $150,000.

In addition, Denver Mattress is underwriting Underwriting

1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt).

2. The process of issuing insurance policies.
 a comprehensive direct donation fundraising awareness effort. This will include both newspaper and television advertising in Colorado.

The Salvation Army is greatly appreciative of the funds this campaign generates annually. "Denver Mattress has been a wonderful partner with The Salvation Army for many years. The money Denver Mattress donates helps all of our programs along the Front Range and beyond. Programs such as our Lambuth Family Shelter, Crossroads Transitional Housing, after-school programs for the youngsters of our communities and Emergency Disaster Services, whose focus is to help those victims of natural or man-made disasters man-made disaster Technological disaster Public health An event in which a significant number of people are injured or die as a result of human devices or activities, unrelated to conflicts, and attributed to operator error–eg, Exxon Valdez . Denver Mattress is a great community partner," stated Lt. Colonel Raymond Peacock peacock or peafowl, large bird of the genus Pavo, in the pheasant family, native to E Asia. There are two main species, the common (Pavo cristatus), and the Javanese (P. , Intermountain in·ter·moun·tain  
adj.
Located between mountains or mountain systems, especially lying between the Rocky Mountains and the Sierra Nevada or Cascade Range in the western United States.
 Divisional Commander of The Salvation Army.

Denver Mattress Company is a division of Furniture Row Companies. With two of the busiest, state-of-the-art mattress factories The Mattress Factory is a museum of contemporary art located in Pittsburgh, Pennsylvania, United States. It exhibits room-sized installation art from across the country and around the world.  in the world, Denver Mattress services over 140 distribution locations across the country. Subsequently, Denver Mattress utilizes one of the largest mattress distribution networks in the U.S. For more information regarding the company visit www.furniturerow.com.

Nearly 34 million Americans receive assistance from The Salvation Army each year through the broadest array of social services social services
Noun, pl

welfare services provided by local authorities or a state agency for people with particular social needs

social services nplservicios mpl sociales 
 that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org or call 1-800-SAL-ARMY.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 21, 2006
Words:350
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