Denver Broncos Partner with XstreamSports to Deliver Enhanced Television Experience to INVESCO Field at Mile High.Sports Editors/Football Writers and Columnists LOWELL Lowell, city (1990 pop. 103,439), a seat of Middlesex co., NE Mass., at the confluence of the Merrimack and Concord rivers; settled 1653, set off from Chelmsford 1826, inc. as a city 1836. , Mass. & DENVER--(BW SportsWire)--Aug. 13, 2001 - Event-triggered Presentation System to Inform and Entertain Broncos Fans with Up-to-the-Second Information and Statistics - Fans at INVESCO Field at Mile High Naming Rights Controversy Many fans opposed a corporate name and wished to retain the previous venue's name, "Mile High Stadium."[1] The Denver Post will soon find out that the best seat for the game is no longer in front of their living room television. The Denver Broncos have partnered with XstreamSports, a leading provider of technologies for enhanced sports entertainment Sports entertainment is a type of of entertainment that takes the form of a sporting event, but with more emphasis on dramatic storylines, humor, spectacle or titillation than on a contest of athletic skills. , to deliver an in-stadium enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content experience to fans at the team's new facility. Beginning this season, the Denver Broncos will deploy XstreamSports' @event system to provide compelling sports entertainment, including up-to-the-second information and statistics for the game in progress as well as other games around the league to video displays throughout the stadium. The @event system will enable the Denver Broncos to produce a show rich with compelling sports information and statistical content to satisfy their fans' increasing demand for sports information. The Denver Broncos will deliver team and player statistics and milestones, player anecdotes, game summaries, and league-wide scores to multiple video displays throughout the stadium, delivering a true television-like experience for Broncos fans. The Denver Broncos' production team will utilize @event's automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. event-triggering capabilities to build customized presentations that trigger automatically throughout the game to inform and entertain fans with information-rich, enhanced video content. "We are excited to be able to deliver to Broncos fans a first class in-game experience," said Mac Freeman Freeman can mean:
"Our unique event-triggering delivers updated statistics and game information on each and every play," added XstreamSports CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dave Grandin. "@event combines the thrill thrill (thril) a vibration felt by the examiner on palpation. diastolic thrill one felt over the precordium during ventricular diastole in advanced aortic insufficiency. of fans in-venue experience with statistical and league information they are used to getting while watching the game on their home television, providing them the best of both worlds." Technology to Generate Additional Revenue Opportunities In addition to enhanced fan experience, the @event system provides the Denver Broncos with new ways to generate additional partnership revenue. Event-based triggers link corporate partners to specific events in the game, the moment they occur. Any play or event in a game can automatically trigger up to three separate presentations on multiple channels, allowing the team to independently target advertising to the concourse, luxury suites, and video boards. "The @event system allows us to provide our fans with a better in-venue experience, and gives us the ability to capture and hold fans attention," commented Greg Carney car·ney n. Informal Variant of carny. , Senior Director Marketing for the Denver Broncos. "@event expands our advertising inventory, turning every moment of the game into a unique, targeted partnership opportunity." The @event automated event presentation system transforms under utilized concourse and luxury suite monitors, as well as the video boards, into an in-stadium enhanced television experience for sports fans. @event automatically processes up-to-the-second statistics from the press box, and game information from around the league. Any play or event in a game can automatically trigger independent presentations on multiple channels, each with the opportunity for their own unique advertising logos, video feeds, and game information. About XstreamSports XstreamSports is a provider of technologies, products, and services for enhanced and interactive sports entertainment. In June of 2000, XstreamSports, Inc. spun-off from Avid Sports, the recognized leader in digital video analysis tools for the sports industry. The recently formed company focuses on the development of sports and entertainment technologies that form a strategic link between information, live events, and video. Strategic investors and partners in XstreamSports include Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking , Williams Communications, and Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) . For more information on XstreamSports, visit www.xstreamsportsinc.com. About The Denver Broncos The Denver Broncos won back-to-back Super Bowl championships in 1987 and 1998, becoming one of just six NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga franchises to accomplish that feat, and they have won a pro football high 71 games in the past six seasons (1995-2000). They have compiled the best home record in football from 1974-2000 and are regarded as a franchise on the cutting edge of new technology that will improve their team or related products in any way. |
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