Dental partners.The Internet can make for some strange bedfellows. L.A.-based Spot Runner Spot Runner is an American Internet-based advertising agency based in Los Angeles, Calif., that allows advertisers to produce, media plan and media buy all through its website. Inc. enables small businesses to create their own ads online using its library of thousands of proprietary templates. Their services target those businesses that typically can't afford TV advertising to access the medium. Orthodontic-maker OrthoClear Inc. wants more dentists Dentists can refer to one of the following:
The two companies have established a deal to launch a large-scale ad campaign for dental practitioners who use their products. OrthoClear will also market Spot Runner's services--which include TV commercial production, media planning and media buying--to its national client base of dental providers. The ads, which promote OrthoClear's teeth aligners, are customized for each dental office and will run on major cable and broadcast channels such as CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , CBS (Cell Broadcast Service) See cell broadcast. , Discovery and VH1. Unlike dental work, the spots come pretty cheap. Participating dental practices Noun 1. dental practice - the practice of dentistry practice - the exercise of a profession; "the practice of the law"; "I took over his practice when he retired" can run the commercials for as little as $1,500. Staff reporter Anne Riley-Katz can be reached at ariley-katz@labusinessjournal.com or at (323) 549-5225. Joel Russell contributed to this column. |
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