Dental Spa Experts Estimate That Up To 5% of Dental Practices in the USA Currently Offer "Dental Spa" Or Spa Dentistry Services.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c85814) has announced the addition of The US Dental Spa A Dental Spa is a dental facility supervised by a licensed dentist in which dental services are provided alongside spa treatments.[1] "Spa dentistry", a term describing the dentistry practiced there, is recognized by the International Medical Spa Association and the Day Market 2007 to their offering. The dental spa has become an established part of the dentistry dentistry, treatment and care of the teeth and associated oral structures. Dentistry is mainly concerned with tooth decay, disease of the supporting structures, such as the gums, and faulty positioning of the teeth. market. Dental spa experts estimate that up to 5% of dental practices Noun 1. dental practice - the practice of dentistry practice - the exercise of a profession; "the practice of the law"; "I took over his practice when he retired" in USA currently offer "dental spa" or spa dentistry services. Strong growth is forecast and numbers are expected to increase with as many as three quarters of US dental practices possibly becoming dental spas. They can boost sales by doing so as dental spas report patients spending about 30% more per visit than in a traditional dentist's office. Dental spas, once considered a luxury restricted to California and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , are now found throughout the US. The dental spa concept is successful because it meets new consumer demands, until now largely ignored by the traditional dental practice. It is also drawing in new customers with a high percentage of spa clients being first time users. The dental spa client profile is somewhat different to the usual dental office. Clients are drawn from the more image-conscious industries such as real-estate and the media. Men can account for up to 50% of patients in many dental spas. Unlike the traditional dental practice which depends on its local catchment area catchment area or drainage basin, area drained by a stream or other body of water. The limits of a given catchment area are the heights of land—often called drainage divides, or watersheds—separating it from neighboring drainage , dental tourists are important clients as consumers are prepared to travel from afar. The dental spa was created by borrowing techniques and procedures from the day or med spa A med spa, also know as medical spa, is a facility whose medical program is run under the strict supervision of a licensed healthcare professional, according to The International Medical Spa Association. to reduce the stress or fear of pain commonly associated with the dentist's appointment. However, "dental spa" remains an umbrella terms A term used to cover a broad category of functions rather than one specific item. In many cases, a term is so catchy that it tends to be used for technologies that are a stretch from the original concept. See middleware and virtualization. with many definitions co-existing. As with all spas there is disagreement whether spa should mean different treatments are provided or relaxation and de-stressing therapies are added to the existing service menu. With so many different meanings, it can be no surprise that estimates for dental spas in the US vary so widely. Some definitions of dental spas include dental practices that add non-dental procedures, such as spa services while other definitions include any dental practice that aims to offer patients a more relaxing experience than the traditional dental practice focused exclusively on dental procedures. Dental spas now include dental practices which: specialise in cosmetic dental care offer alternative dental care create a "spa-like" atmosphere or environment add spa treatments, offering dental care and spa under the one roof. Most strikingly, a large number of cosmetic dentists have become dental spas. Cosmetic dental care includes procedures provided for the purpose of appearance enhancement rather than general dental health. These practices are somewhat analogous to the medspa business where the lines between beauty and medical procedures are now blurred. Cosmetic dental work can account for 50% of income in some dental spas for the simple reason that their clients are more cosmetically minded and more affluent than the rest of the population. The leading cosmetic dental procedure is almost always teeth whitening Teeth Whitening Definition Teeth whitening is the process of using bleach or other materials to make teeth look whiter. The materials remove stains or other discoloration from the tooth surface. , now ubiquitous in the USA. As one expert put it, "Everyone has to have very white teeth." Other leading cosmetic procedures are "smile makeovers" that is, reconstructive re·con·struc·tive adj. 1. Relating to or characterized by reconstruction. 2. Serving to rebuild, restore, or correct the appearance and function of defective, damaged, or misshaped body structures or parts: dental work, such as veneers, crowns and bridges. The spa services that can be offered in dental spas are as wide ranging as those offered in any other type of spa. They can include, for example: - Aromatherapy aromatherapy Therapy using essential oils and water-based colloids extracted from plant materials to promote physical, emotional, and spiritual health and balance. Single or combined extracts may be diffused into inhaled air, used in massage oil, or added to bathwater. - Beauty treatments - Relaxation and massage therapies Massage Therapy Definition Massage therapy is the scientific manipulation of the soft tissues of the body for the purpose of normalizing those tissues and consists of manual techniques that include applying fixed or movable pressure, holding, and/or - Medical treatments - Laser skincare treatments Key Words: Express services - Insurance payments - Veneers- Appearance enhancement Retail - Massage -Aromatherapy - Professional dental market - Health marketing - Elective elective non-urgent; at an elected time, e.g. of surgery. elective adjective Referring to that which is planned or undertaken by choice and without urgency, as in elective surgery, see there noun Graduate education noun procedure Medspa Content Outline: REPORT STRUCTURE SECTION 1 SUMMARY TABLE 1 Dental spa market data Different definitions Market trends Drivers SECTION 2 MARKET SIZE AND STRUCTURE TABLE 2 Medspa market data Numbers and trends Structure - ownership Structure - geographical concentration Data conflict / no agreed definition A very new sector Many different terms Dental spas and the wider spa market SECTION 3 DENTAL SPAS - BUSINESS FORMULAS AND REVENUE SOURCES Broad spectrum of practices TABLE 3 Dental spas, the different treatment menus Business breakout, dental and spa TABLE 4 Dental spa (%) breakout of revenues from different categories Highly individual methods to classify "spa" business Cosmetic dental work and dental spas Cosmetic work and revenues generated Dental spa - counterpart of medspa? TABLE 5 Top cosmetic dental procedures (ranked) Dental cosmetic top procedures and example prices Tooth whitening tooth whitening Dentistry Any process is intended to whiten yellowed or stained teeth Complications Improperly applied, whiteners have been associated with tooth disintegration. See Cosmetic dentistry. Makeovers and smile design Cosmetic work and technical developments Lasers Lasers and IPLs - brief description Spins offs from dental developments Professional views of lasers "Spa" therapies in the dental spa sector Sample spa therapies Spa therapies - beauty Spa therapies - relaxation Dental spas and a "spa-like" perks perk 1 v. perked, perk·ing, perks v.intr. 1. To stick up or jut out: dogs' ears that perk. 2. To carry oneself in a lively and jaunty manner. Examples of "spa-like" in dental practices Distract and entertain Relaxing touches Product retail SECTION 4 BUSINESS DATA BENCHMARKS Size of dental spas TABLE 6 Dental spa physical size (examples) TABLE 7 Dental spa revenues, annual per unit (examples) Investment to open / convert to dental spa Dental spa opening hours opening hours open npl → heures fpl d'ouverture opening hours open npl → Öffnungszeiten pl Regulatory framework of spas Professional (ADA Ada, city, United States Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area. ) views of spa in a dental office SECTION 5 DENTAL SPA PAYMENT SYSTEMS AND PRICES Payment systems in dental spas Payment plans Payment systems in dentists Dental spa and traditional spending compared Complimentary and paid for "spa" services TABLE 8 Dental spa prices - tooth whitening (US$) Price of veneers and makeovers Price anti-clenching TABLE 9 Dental spa prices - massage treatments (US$) SECTION 6 CONSUMERS AND DENTAL SPAS Creating a new consumer pool? Consumer behavior in dental spas versus traditional dentists Consumer profiles - status, gender, age Dental spas and aging consumers Consumers local and other TABLE 10 US population distribution by age and gender (Census) SECTION 7 DENTAL SPAS - COMMONALITIES OF SELECTED UNITS Dental spa chains High status dental spas Media platforms to establish reputation Awards valued by dental spas TABLE 11 Alphabetical list of dental spa operators profiled (20 names) SECTION 8 DENTAL SPA BRANDS TABLE 12 Dental brands (whiten, oral care) Brands noted in veneers TABLE 13 Dental brands (technical and lasers) TABLE 14 Spa brands Other spa lines SECTION 9 FUTURE OF THE DENTAL SPA MARKET Positive trends Strategies to sell the expensive treatments The convenience of instant results Making the switch from functional to elective The art of consultation The promise of objectively verifiable Product retail - growth strategies Retail barriers Market negatives and uncertainties Threats to lucrative market segments Grey market (rogues and counterfeits) SECTION 10 PROFILES OF COMPANIES - DENTAL SPAS SECTION 11 OTHER COMPANY PROFILES - TECHNICAL, LASERS SECTION 12 PROFILES OF ORGANIZATIONS Professional dental associations SECTION 13 APPENDIX - DENTAL CARE MARKET USA TABLE 15 Dental revenues, licensed dentists, dental assistants dental assistant n. A person trained to assist a dentist with clinical and administrative procedures. , and dental spas Dental spa market and data conflict GRAPH and TABLE 16 Distribution of licensed dentists by specialty (2004) The nine dental specializations Dental businesses / ownership Dentists earnings GRAPH and TABLE 17 AAP AAP - Association of American Publishers members distribution, geographical SECTION 14 APPENDIX - THE SPA SECTOR "Spa" - a useful working title The different types of spas New meanings generate confusion (salon or spa?) Loose use of "spa" term An inflated meaning produces tighter definition The four types of medical spas A medical spa is a facility whose medical program is run under the strict supervision of a licensed healthcare professional, according to The International Medical Spa Association. Definitions - guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. to be called a medical spa Definitions - dental spa (Day Spa A day spa is a business establishment which people visit for personal care treatments such as massages and facials. It is similar to a beauty salon in that it is only visited for the duration of the treatment. Association) Dental spa definition (Spa Finder) SECTION 15 APPENDIX - DENTAL SPA, SAMPLE MENUS TABLE 18 Dental and other treatments - sample menu TABLE 19 Spa menu - example APPENDIX "THE NEW SMILE WIDE MARKET." Different questions produce different results Loose usage of the term "spa" Need to tighten definition Blurring of beauty and health Dental beauty Technical developments - upsides upsides Adverb Informal, chiefly Brit (foll. by with)equal or level with, as through revenge Technical developments -downsides New procedures require new selling techniques Selling technique is the body of methods used in the profession of sales, also often called personal selling. Techniques in use in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close". Consumers and consultation strategies Science persuades to spend Future of the market INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL) For more information visit http://www.researchandmarkets.com/reports/c85814. |
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