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Denso seeks next diesel breakthrough.


Make no mistake: In order to be competitive in the European auto market, auto makers and suppliers must have a significant amount of their portfolio dedicated to diesel powertrains and components, for the simple reason that more than 50% of European car buyers are opting for diesel engines. That's why Japan's Denso Corp. (www.denso.co.jp/en) is committing a significant portion of its European resources to develop advanced common-rail injection systems, basing its manufacturing in the city of Szekesfehervar, Hungary*, where low-wage, high-skilled labor is abundant. Here, Denso has produced more than one-million common-rail systems since April 2004, and expectations are for demand to increase 60% this year. While Denso's largest customer remains Toyota--Denso was a former member of the Toyota keiretsu keiretsu: see zaibatsu.


In Japan, a strong alliance of related organizations that shares knowledge and cooperates to control its sector of the business, including the supply chain and distribution.
 until its separation in 1949--its European customer base includes Ford, Opel, Nissan, Fiat and PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce.  Peugeot Citroen. The supplier's common-rail systems are found in the Toyota Avensis The Toyota Avensis is a large family car built in Derbyshire, United Kingdom by Japanese automaker Toyota since the 1998 model year. It is the successor of the Carina E and is available as a four-door saloon, five-door liftback and estate. , Opel Meriva The Opel Meriva is a mini MPV based on the platform of the third generation Opel Corsa and sold under that name on all of the European markets with the exception of the UK, where it is called the Vauxhall Meriva.  and Corsa, Nissan Pathfinder, PSA Jumper, Ford Transit and Fiat Ducato.

Having introduced its 1,800-bar common-rail system utilizing piezo "Piezo", derived from the Greek piezein, which means to squeeze or press, is a prefix used in:
  • Piezoelectricity
  • Piezometer
  • Piezo ignition
  • Piezoelectric sensor
  • Piezoelectric loudspeakers
 injectors into the market in May 2005, Denso is ready to take a significant step when it introduces its third-generation 2,000-bar solenoid solenoid (sō`lənoid'), device made of a long wire that has been wound many times into a tightly packed coil; it has the shape of a long cylinder.  common-rail system in 2007, which will be quickly followed by a 2,000-bar piezo system in 2008. The switch to the new system will provide compliance with new Euro IV and V emission requirements, along with increases in overall fuel economy. The goal is to provide systems that emit less noise, improve atomization Atomization

The process whereby a bulk liquid is transformed into a multiplicity of small drops. This transformation, often called primary atomization, proceeds through the formation of disturbances on the surface of the bulk liquid, followed by their
, and provide greater low-end torque. Denso says the advanced common-rail system will provide up to nine injections per cycle, as engineers have designed group holes (no larger than six microns in diameter) in the injector nozzle to provide a wider vapor area. The Szekesfehervar plant will be the main supplier of the 2,000-bar system to European OEMs. Nissan, Toyota and Isuzu are already on-board for the new system.

The 657,000-[ft.sup.2] facility, with its 3,000 employees, provides $517-million in annual revenue to Denso due in part to the fact that workers here earn roughly 1/8 ($661/month) the rate of their Japanese counterparts. While many of the parts for the common-rail system are still machined at Denso's lead common-rail plant in Nishio, Japan, European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
 requirements stipulating a minimum of 60% localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n.  dictates Szekesfehervar will likely experience an increase in activities, although employment is expected to come down as Denso places added pressure on productivity improvements. Inside the plant there are signs exhorting workers to boost productivity by an overall 25%--and even signs that indicate there will be a headcount reduction of 562 workers. Management wants to cut die change time by more than half, to less than 15 minutes. While dies for the parts currently come from Japan, Denso is seeking Hungarian suppliers to fulfill those functions, although finding reliable suppliers in the country is difficult, according to Satoshi Nagasaka, executive vice president of diesel products manufacturing at Denso Hungary: "Most of our Hungarian suppliers have business with our competitors"--Bosch and Delphi--"but those suppliers we selected without our competitors' business had very big quality problems. We had two or three suppliers that had not so good performance."

[ILLUSTRATION OMITTED]

A critical part of the common-rail system is the nozzle orifice orifice /or·i·fice/ (or´i-fis)
1. the entrance or outlet of any body cavity.

2. any opening or meatus.orific´ial


aortic orifice
, and manufacturing this piece requires exact precision. Denso utilizes abrasive flow machining Abrasive Flow Machining (AFM) was developed by Extrude Hone Corporation in 1966, AFM is a very precise and economical method of smoothing and polishing internal surfaces and producing controlled radii.  technology developed by Dynetics, Inc. (Worburn, MA; www.dyneticscorp.com) to assure orifices are polished and finished to improve fatigue strength. The procedure involves injecting abrasive slurry through the orifice at various pressures until the radius and width of the orifice meets specifications. This process will get increasingly complex as more injections are required in future generation systems, along with accommodating varying degrees of fuel quality in different regions of the world.

Denso's commitment to the European diesel market is a significant step for the supplier, as it seeks to increase its share of the European market. Challenges will persist, however, as it tries to compete against the long-established players in the region, most notably Bosch and Delphi. But the fact that Denso is willing to stick its neck out by pledging to take risks, seeking to exceed expectations via improvements in fuel economy and power, is more than commend-able. Denso officials admit the 2,000-bar system is probably as far as they can go in terms of pressurization Pressurization generally refers to the application of pressure in a given situation or environment; and more specifically refers to the process by which atmospheric pressure is maintained in an isolated or semi-isolated atmospheric environment (for instance, in an aircraft, or , but there's little doubt they will continue to press on into the realm of HCCI HCCI Homogeneous Charge-Compression Ignition
HCCI Haut Conseil de la Coopération Internationale (France)
HCCI Harlem Congregations for Community Improvement, Inc.
HCCI Human Capital Composite Index (VaLUENTiS) 
 (Homogeneous Charge Compression Ignition) and other technologies that will lay the groundwork for the next milestone in engine performance.--KMK

*The capitol of the country until the 16th century, located on the northeast fringe of the Bakony Mountains,
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Title Annotation:Denso Corp
Publication:Automotive Design & Production
Geographic Code:9JAPA
Date:Nov 1, 2005
Words:783
Previous Article:The innovation imperative.(vehicles innovative products )
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