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Dendrite to Sponsor CRM for Pharmaceuticals Conference in London, UK.



Business/Health Editors & Medical Writers

MORRISTOWN, NJ--(BUSINESS WIRE)--June 22, 2001

DENDRITE dendrite: see nervous system; synapse.  (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DRTE DRTE Defence Research Telecommunications Establishment )--

Company's Senior Vice President and Chief Technology Officer to Discuss New Pharmaceutical CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  Solutions During June 25-26 Business Intelligence Conference

Dendrite (NASDAQ/NMS: DRTE), the visionary innovator in global pharmaceutical technology, today announced that it will sponsor the Customer Relationship Management for Pharmaceuticals conference in London, UK June 25-26, 2001.

On June 25 at 5:30 p.m., Marc Kustoff, Dendrite's Senior Vice President and Chief Technology Officer, will deliver a presentation titled "A Pharmaceutical CRM Vision." He will discuss the changing nature of pharmaceutical CRM, the influence of technology on pharmaceutical sales and marketing efforts, and Dendrite's new CRM strategy.

Mr. Kustoff will also review the implications of Dendrite's recently announced strategic partnership with Oracle Corp. The two companies will integrate Oracle's E-Business Suite and Dendrite's WebForce(TM) Sales Force Effectiveness application to market the first fully integrated CRM solution, with unparalleled business intelligence, specifically for pharmaceutical companies.

About Dendrite

Dendrite (NASDAQ/NMS:DRTE), the visionary innovator in global pharmaceutical technology, helps clients strategically manage their customer relationships to increase market share. The company creates unique, analytically driven solutions that enable pharmaceutical companies to influence prescriber behavior, thereby delivering a sustained competitive advantage. For more information, visit the company's website at www.dendrite.com.

About Business Intelligence

Business Intelligence delivers independent, authoritative advice on emerging business trends and practices including CRM, Supply Chain, Data Warehousing See data warehouse.

data warehousing - data warehouse
, Balanced Scorecard Balanced Scorecard

A performance metric used in strategic management to identify and improve various internal functions and their resulting external outcomes. The balanced scorecard attempts to measure and provide feedback to organizations in order to assist in implementing
, Business Intelligence, Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , and Knowledge Management, presenting its findings in the form of conferences, exhibitions, publishing, training courses, and web communities. For more information, visit the company's website at www.business-intelligence.co.uk.

Note: Dendrite is a registered trademark of Dendrite International, Inc.

The foregoing contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The statements may be identified by such forward-looking terminology as "expect," "believe," "may," "will," "intend," "plan," and similar statements or variations. Such forward-looking statements are based on our current estimates and assumptions and involve certain significant risks and uncertainties, including: risks associated with and dependence on the pharmaceutical industry; fluctuations in quarterly revenues due to lengthy selling cycles, product implementation cycles, customer budget cycles, and timing of revenue recognition; dependence on major customers; successful and timely development and introduction of new products and versions; rapid technological changes; increased competition; retention of key senior managers; and unique characteristics of the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 industry. Other important factors that should be considered are included in the company's 10-K, 10-Qs, and other reports filed with the SEC. Actual results may differ materially. The company assumes no obligation for updating any such forward-looking statements.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 22, 2001
Words:444
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