Dendrite Partners with Synectics Group Inc. to Deliver Integrated Trade Promotions Management Solution for the Consumer Goods Industry.Business Editors/High-Tech Writers MORRISTOWN, N.J.--(BUSINESS WIRE)--Feb. 4, 2004 Integrated SFE/TPM Solution Delivers Enterprise-wide, Dashboard-Driven Sales and Marketing Analytics Broadening its portfolio of leading-edge solutions for the consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and (CG) industry, Dendrite dendrite: see nervous system; synapse. International, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DRTE DRTE Defence Research Telecommunications Establishment ) today announced it has entered into a strategic agreement with Synectics synectics a procedure for the stating and solving of problems based upon creative thinking in figurative terms by a small, carefully chosen, and diversely specialized group. See also: Brain Group, Inc., a leading provider of Trade Promotions Management (TPM (1) See TP monitor. (2) (Transactions Per Minute) The number of transactions processed within one minute. See TPS. (3) (Trusted Platform M ) solutions and services. The two companies have integrated Dendrite's WebForceCG(TM) sales force effectiveness (SFE See Sydney Futures Exchange. ) solution with Synectics Group's industry-leading TPM Account Review(TM) solution, which will be marketed as AccountReviewCG(TM). Traditionally, CG companies have managed trade promotions and retail execution data via a laborious la·bo·ri·ous adj. 1. Marked by or requiring long, hard work: spent many laborious hours on the project. 2. Hard-working; industrious. , inefficient, and often-inaccurate paper-based approach, or through the use of disparate, non-integrated sales and marketing solutions from various providers. To streamline this process, Dendrite and Synectics Group have recently completed integration of Account Review with each of WebForceCG's component applications, including ForceCG(TM), a laptop, desktop, and tablet-based SFE application; ForceMobileCG (TM), a PDA-based application; and ForceAnalyzerCG(TM), a decision support software and business intelligence reporting The preparation and conveyance of information by any means. More commonly, the term is restricted to reports as they are prepared by the collector and as they are transmitted by the collector to the latter's headquarters and by this component of the intelligence structure to one or more tool. AccountReviewCG provides a comprehensive closed-loop TPM solution for managing all aspects of the trade promotions process using a single tool that can also operate as a standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. application. Automated capabilities include pre- and post-promotion analysis, budgeting, planning, payments, and deduction resolution. Integrated with WebForceCG, it manages trade promotion information in a unified database, with automated links to internal client systems, third-party syndicated data sources, and additional point-of-sale data. Data may now be presented across the enterprise via a series of intuitive, real-time dashboards provided by Dendrite's SFE solutions. "AccountReviewCG enables organizations to quickly and proactively communicate and execute cross-functional sales and marketing campaigns using key performance alerts and metrics," said Stephane Coumau, Global General Manager of Dendrite's CG Division. "The combination of our proven industry-leading technology provides CG clients with the ultimate solution to collect and present data in a way that enables them to sell more effectively while maximizing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on their marketing and trade promotion investments." Added Alex Ring, President of Synectics Group, "This joint solution will simplify a CG company's SFE and TPM solution integration and provide the customer with a more comprehensive package. Furthermore, by joining forces, both companies can deliver a broader, more closely integrated array of CG solutions and extend our reach into a number of growing global markets." Dendrite currently provides knowledge-based, technology-driven solutions to more than 30 leading companies, including PepsiCo, Tropicana, Gillette, and JTI JTI Japan Tobacco International JTI Jaan Tonisson Institute JTI Justice Teaching Institute JTI Joint Technology Initiative JTI Joint Training Institute JTI Job Training Initiative (EPA) JTI Joint TCIM Interface MacDonald. In addition, Dendrite serves five of the world's top 10 over-the-counter/consumer health care sales forces. About Dendrite Dendrite develops and delivers solutions that increase the productivity of sales and marketing processes for consumer health care and consumer goods clients. For more information, visit www.dendrite.com. About Synectics Group Synectics Group is a leading provider of the Account Review closed-loop TPM solution, with over 18 years of focus on trade promotion management for the CG industry. For more information, visit www.synecticsgroup.com. Note: Dendrite is a registered trademark of Dendrite International, Inc. The foregoing contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The statements may be identified by such forward-looking terminology as "expect," "believe," "may," "will," "intend," "plan," and similar statements or variations. All "outlook" information constitutes forward-looking statements. Such forward-looking statements are based on our current expectations, estimates, assumptions and projections and involve certain significant risks and uncertainties, including those which may result from our dependence on the pharmaceutical industry; dependence on major customers; economic pressures and legislative and regulatory impact on our customers; fluctuations in quarterly revenues due to lengthy sales and implementation cycles for our products; our fixed expenses in relation to fluctuating revenues; successful and timely development and introduction of new products and versions; rapid technological changes; increased competition; international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. ; acquisitions; our ability to attract and retain key personnel; the protection of our proprietary technology; our ability to compete in the Internet-related products and services market; the continued demand for Internet-related products and services; the ability of our third party vendors to respond to technological change; our ability to maintain our relationships with third-party vendors; results from strategic relationships; risks associated with events that may affect the world economy, including terrorism, military action in the Middle East or threat of other hostilities in the Middle East, Asia and other geographical regions; catastrophic events which could negatively affect our information technology infrastructure; difficulties disposing of certain of our facilities; and unexpected changes in accounting regulations, standards or interpretations. Other important factors that should be considered are included in the Company's 10-K, 10-Qs, and other reports filed with the SEC. Actual results may differ materially. The Company assumes no obligation for updating any such forward-looking statements to reflect actual results, changes in assumptions or other changes affecting such forward-looking statements. |
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