Dendrite International expands its relationships with several blue-chip pharmaceutical companies.MORRISTOWN Morristown. 1 Town (1990 pop. 16,189), seat of Morris co., N N.J., on the Whippany River; settled c.1710, inc. 1865. Although chiefly residential, it has diverse manufactures, including electronic products, health and beauty aids, auto parts, and , N.J.--(BUSINESS WIRE)--July 2, 1996--Dendrite International, Inc., a worldwide supplier of enterprise-wide customer management solutions for complex selling environments, today announced new contracts with Rhone-Poulenc Rorer and Parke Davis in Italy, Solvay in Germany, and Pfizer in Portugal. Commenting on the new contracts, John Bailye, Chairman and Chief Executive Officer of Dendrite dendrite: see nervous system; synapse. , said, "One of our key objectives in the Healthcare Division is to geographically expand our existing client relationships. This will enable us to leverage our installed base and enhance our position as the largest supplier to the global pharmaceutical industry. These new contracts represent important progress toward this objective. We are delighted with our continued strong momentum around the globe." Dendrite International provides comprehensive Electronic Territory Management solutions used to manage, coordinate and control the activities of large sales organizations in complex selling environments. Historically, Dendrite has focused primarily on the healthcare sector and has become the largest supplier of customer management systems to the global pharmaceutical industry. In keeping with its objective of migrating the Dendrite business model to other industries with complex selling environments, the Company has formed a Consumer Business Division to serve the Over-the-Counter Drug over-the-counter drug A therapeutic agent that does not require a prescription, which the FDA feels can be safely self-prescribed by non-physicians. Cf Prescription drug, Under-the-counter. , Cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking). and Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one industries worldwide. CONTACT: Dendrite International Inc., Morristown John Bailye, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , 201/425-2111 Charles Warczakowski, VP Finance, 201/425-2115 |
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