Dendrite International establishes new consumer business division and appoints Hirsch as its international head.MORRISTOWN, N.J.--(BUSINESS WIRE)--May 15, 1996--Dendrite International, Inc. (NASDAQ/NMS:DRTE DRTE Defence Research Telecommunications Establishment ), the world's largest supplier of enterprise-wide customer management solutions to the pharmaceutical industry, today announced the formation of a new division, the Dendrite dendrite: see nervous system; synapse. Consumer Business Division. This division will be responsible for developing new worldwide business opportunities arising from Dendrite's recently announced acquisition of SRCI SRCI Stentor Resource Centre Inc. SRCI Status, Request Command Inhibited S.A. of France, that country's leading supplier of sales management and productivity systems to the Cosmetics, OverThe-Counter (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). ), Beverage and Consumer Packaged Goods Industries. Dendrite also announced the appointment of Howard Hirsch as Vice President and General Manager to head up this important new business initiative internationally. He will report directly to John Bailye, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Mr. Hirsch was previously the President and CEO of Tsumura International, a leading U.S. toiletries toi·let·ry n. pl. toi·let·ries An article, such as toothpaste or a hairbrush, used in personal grooming or dressing. toiletries npl → artículos mpl de aseo (= and cosmetics manufacturer whose brands include Vitabath, Pierre Cardin, Royal Copenhagen, Claire Burke and Kid Care. Prior to Tsumura, Mr. Hirsch worked for Carter Wallace and Procter & Gamble. Mr. Hirsch will be responsible for the expansion of the new Dendrite division into the target vertical markets of the U.S. and international markets. Mr. Hirsch's 30 years' experience in the Cosmetics and Consumer Packaged Goods industries, and his strong sales and marketing background will help focus the product development effort to be undertaken prior to Dendrite's launch of its specific industry and service offerings in the fourth quarter of 1996. Dendrite provides comprehensive enterprise-wide customer management solutions used to manage, coordinate and control the activities of large sales organizations in complex selling environments. Dendrite recently acquired SRCI S.A. of France, the leading supplier of sales management and productivity systems to the cosmetics, OTC, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. businesses in France. Since its founding in 1987, Dendrite has historically focused on pharmaceutical and healthcare industries worldwide, and it has become the largest global provider of electronic management software and related services in these sectors. Headquartered in Morristown, NJ, Dendrite has offices in the United States, six in Western Europe, Japan, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . CONTACT: Dendrite International, Inc., Morristown John Bailye, CEO, 201-425-2111 or Charles Warczakowski, VP Finance, 201-425-2115 |
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