Dendrite International Welcomes Additional North American Office: Dendrite Canada.

Business Editors

MORRISTOWN, N.J.--(BUSINESS WIRE)--March 30, 2000

Markham,ON Office to Serve Canadian Pharmaceutical Sales Forces

Marks 21st Dendrite Office

Dendrite International, Inc. (NASDAQ/NMS:DRTE) today announced the opening of its 21st office, the Dendrite Canada Service and Operations Center located in Markham, Ontario.

As the leading global provider of integrated product and service offerings for sales and marketing organizations in the pharmaceutical industry, Dendrite supports corporate strategies for a sustained competitive advantage. Nearly 80,000 sales representatives and their managers from over 150 companies and 57 countries rely on Dendrite for highly specialized sales force effectiveness and customer relationship management solutions. Dendrite has offices throughout Asia, Europe, North America and South America.

Dendrite Chairman and CEO John Bailye said, "We are absolutely thrilled to celebrate the inauguration of Dendrite Canada. As part of our Global Reach Strategy, our goal is to leverage our multi-national infrastructure to allow our customers to conduct their business more comprehensively and competitively. The opening of Dendrite Canada contributes greatly to that goal."

In addition to several members of the executive staff from Dendrite's world headquarters in Morristown, NJ, the event will also be attended by the Mayor of Markham, Donald Cousens, who welcomes the new Dendrite office to the Markham community.

Dendrite Canada's new state-of-the-art facility will be supported by a team of dedicated experts with experience in the many different functional areas of Dendrite's sales force effectiveness services and operations. Executive management for the new office includes Steve Turner as Director Technology & Client Services and Rob Davis as Director Business Development, who will draw on over 20 combined years of success and expertise in the Canadian pharmaceutical industry.

"Dendrite is committed to furthering our ability to provide the most technologically advanced systems to our clients across the globe," said Teresa Winslow, President of the Dendrite Americas division. "We look forward to continuing to successfully develop long term relationships in Canada and to delivering the strongest service and business value offering to pharmaceutical companies located there."

ABOUT DENDRITE

As a leading global provider of highly specialized, integrated product and service offerings for the Pharmaceutical and Consumer Package Goods (CPG) industries, Dendrite supports corporate strategies for a sustained competitive advantage. Thousands of sales representatives and their managers from over 150 companies and 57 countries rely on Dendrite for a uniquely tailored combination of tools, information and skills to help them prepare for tomorrow's challenges and improve their sales success. Focusing strongly on outcomes, Dendrite combines its modular software products with specifically tailored coaching and support services. With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception in 1986.

Headquartered in Morristown, New Jersey, Dendrite employs over 1300 people around the world. For more information, visit the Company's Web site at http://www.drte.com.

Note: Dendrite is a registered trademark of Dendrite International, Inc.

This press release contains statements that are forward-looking statements and discuss expectations about future events or outcomes with respect to Dendrite and its business, including statements regarding expected results for future periods. We believe these statements are within the scope of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and we intend that these statements be covered by the safe harbors created by such acts. The forward-looking statements are based on our current expectations, assumptions, estimates and projections about our company and the pharmaceutical and consumer packaged goods industries and involve risks and uncertainties. Accordingly, Dendrite's actual results may differ materially from the results discussed in or implied by such forward-looking statements. The risk factors that could cause actual results to differ from the results expressed or implied by these forward-looking statements include the following: (i) our business is heavily dependent on the pharmaceutical industry; (ii) our quarterly results of operations may fluctuate significantly and may not meet market expectations; (iii) our lengthy sales and implementation cycles make it difficult to predict our quarterly revenues; (iv) our fixed costs may lead to fluctuations in our quarterly operating results if revenues fall below expectations; (v) our business is affected by variations in our customers' budget cycles; (vi) our revenues would decline and our business would be adversely affected by the loss of one of our major customers; (vii) we may be unable to successfully introduce new products or respond to technological change; (viii) we are exposed to risks associated with the Year 2000 (forexample, (a) demand for our software products and services may decline before and after the Year 2000, (b) our Year 2000 remediation efforts may be unsuccessful and (c) we may incur material expenses in connection with any claim relating to Year 2000 compliance of our own products or the products of third parties); (ix) increased competition may result in price reductions and decreased demand for our products and services; (x) some of our customers rely on our competitors for market data; (xi) our international operations have risks that our domestic operations do not; (xii) our success depends on retaining our key senior management team and on attracting and retaining qualified personnel; (xiii) our inability to manage our growth could adversely affect our business; (xiv) our business depends on proprietary technology that we may not be to protect completely; and (xv) the consumer packaged goods industry may have different characteristics from those we are used to in the pharmaceutical industry. In light of the significant uncertainties inherent in these forward-looking statements, you should not consider their inclusion as a representation by us or anyone else that we will achieve our objectives and plans. Moreover, we assume no obligation to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking statements. For further discussion of these and other factors that could adversely affect Dendrite's financial condition and results of operations consult Dendrite's annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission.