Dendrite Experiencing Strong Sales Growth in Consumer Products Division.MORRISTOWN, N.J.--(BUSINESS WIRE)--July 8, 1998-- Rayovac Deploying Dendrite dendrite: see nervous system; synapse. Solution in U.S. Laita, Metro France, and Baars License Dendrite ForceOne in France Further Accelerates the Success of Dendrite's ForceOne Product Globally Dendrite International, Inc. (NASDAQ/ NMS See NetWare Management System. :DRTE DRTE Defence Research Telecommunications Establishment ), the leading supplier of enterprise-wide sales force effectiveness solutions for the pharmaceutical and Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) industries, today announced the signing of significant new clients in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe. ForceOne is the solution of choice for CPG companies that require global responsiveness, product innovation and integration of organizational functions. ForceOne dynamically collects and summarizes account information into a central warehouse for access throughout an enterprise. In the United States, RAYOVAC, the third largest U.S. manufacturer of batteries and battery-operated lighting products, has selected the Dendrite solution. Rayovac chose Dendrite's ForceOne due to Dendrite's vertical expertise within the CPG industry and functionality that can be configured and implemented rapidly. ForceOne was selected because it was found to be a uniquely powerful combination of skills, tools, and access to information that demonstrably improves sales force effectiveness. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. John Daggett John Daggett served as Lieutenant Governor of California from 1883 to 1887. The site known as Calico Junction just south of the mining town of Calico, California, was renamed Daggett, California, in 1883 for Lieutenant Governor John Daggett. , director of Marketing Services for Rayovac, "We chose Dendrite because it is a long-term partner that provides a single point of contact, implements quickly with training and hardware support, and delivers a total solution to sales teams and management. ForceOne offers an outstanding architecture with appropriate functionality that is reliable, highly flexible and configurable, so the system can be easily and rapidly tailored to the needs of various user profiles." Brad G. Trapp, Dendrite vice president and general manager of CPG Operations, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , said "Our knowledge of the business issues facing our customers enables us to offer complete, reliable solutions that can be implemented quickly, require minimal customization and are backed by unparalleled support." "1998 has been a spectacular year for ForceOne as the number of French companies relying on this state-of-the-art technology has dramatically increased," said Thierry Durand, vice president for Dendrite Europe. "We are very proud to be able to serve some of the finest French corporations in their pursuit of continuous improvements in sales force effectiveness. Together these organizations represent a strong trend of continuing growth and support for Dendrite's ForceOne technology in the CPG market." In Europe, Dendrite announced the signing of software license agreements with Laita, Metro, and Baars, all of which selected ForceOne during the second quarter of 1998. -- LAITA is a leading French company specializing in the distribution of superior quality milk products. "Dendrite's solution appears to us as the best solution to ensure efficiency of our field force and ForceOne is totally responsive to our business needs. On another hand, it is very important for us that the chosen solution be totally integrated in our current internal sales data management; Dendrite systems are so flexible that we have no doubt about this integration." said Patrick Bissey, general manager of LAITA. -- METRO FRANCE is a leading central purchasing company of restaurant and office supplies in the European market. "ForceOne was the solution of choice due to its capability of meeting all of the company's business requirements, ease of functionality and the architecture. We also selected Dendrite for their global expertise in the CPG market." said Thierry Bridot, director of Information Systems at Metro France. -- BAARS is an international company specializing in cereal and natural products. As a leader in the European cheese market, with a very strong focus on efficiency and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , Baars chose Dendrite's ForceOne solution as the best tool meeting their business requirements. About Dendrite Over 40,000 sales representatives and their managers in over 150 major corporations in 17 countries rely on Dendrite for a uniquely tailored combination of tools, information and skills to help them adapt to change and improve their sales success. The Company uses its highly specialized industry knowledge to develop modular software products that enhance sales force effectiveness by leveraging massive amounts of data to create actionable information, direct sales activities and facilitate enterprise- wide communication. The products, combined with specifically tailored coaching and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , focus sales representatives on improving their performance. With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception. Dendrite has two major divisions: the Healthcare Division, which is the largest supplier of sales force effectiveness solutions to the global pharmaceutical industry; and the Consumer Business Division, which serves the over-the-counter drug over-the-counter drug A therapeutic agent that does not require a prescription, which the FDA feels can be safely self-prescribed by non-physicians. Cf Prescription drug, Under-the-counter. , cosmetics and consumer packaged goods industries worldwide. Headquartered in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , Dendrite employs over 750 people in 14 offices around the world. For more information, visit the Company's Web site: http://www.drte.com. Note: Dendrite is a registered trademark of Dendrite International, Inc. This press release may contain statements that, if they are not verifiable historical fact, may be viewed as forward-looking statements that could predict future events or outcomes with respect to Dendrite and its business. The predictions embodied in these statements will involve risks and uncertainties and, accordingly, Dendrite's actual results may differ significantly from the results discussed or implied in such forward-looking statements. For more information, contact John E. Bailye, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , or George Robson, CFO See Chief Financial Officer. , Dendrite International, Inc., 1200 Mt. Kemble Ave., Morristown, NJ 07960; Telephone: 973 425-1200.
CONTACT: Dendrite International, Inc., Morristown
John E. Bailye/George Robson, 973/425-1200
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