Dendrite Expands Use of QlikTech's Business Intelligence Software Through Launch of New Market Research/Sales Management Solution.Business Editors/High-Tech Writers RALEIGH, N.C.--(BUSINESS WIRE)--April 1, 2003 ScripMaxIQ(TM) Longitudinal Prescription Data Analysis Tool Powered by QlikView(TM) Business Intelligence Technology QlikTech Inc., a provider of powerful and rapidly deployable business intelligence software, today announced that its long-standing partnership with Dendrite dendrite: see nervous system; synapse. International, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DRTE DRTE Defence Research Telecommunications Establishment ), which develops and delivers solutions for the life sciences industry, has been expanded to include Dendrite's new ScripMaxIQ(TM) product offering. ScripMaxIQ takes advantage of QlikTech's QlikView(TM), a new generation of powerful business intelligence and analysis software, to enable pharmaceutical companies to increase sales and market share by identifying opportunities to develop powerful competitive strategies based on specific patterns of prescribing events. These events are determined through analysis of Dendrite's longitudinal prescription data -- the largest and richest drug prescription data source available to the U.S. pharmaceutical industry. "The use of the QlikView business intelligence engine in ScripMaxIQ enables us to provide clients with powerful analysis capabilities and a highly intuitive user interface," said Michael Barnes Michael Barnes can refer to more than one person:
QlikView, which has been used by Dendrite since 1998, is also used to power Dendrite's leading ForceAnalyzer(TM) solution. The pharmaceutical industry's most universally deployed field analytics solution with over 20,000 user licenses sold worldwide, ForceAnalyzer is a flexible, easy-to-use data viewing and analysis tool that enables pharmaceutical companies to manage critical sales force activities. "I'm delighted to see our relationship with Dendrite deepening," commented Christer Berg, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of QlikTech Inc. "QlikView's powerful analytics capabilities help ScripMaxIQ provide drug companies with insight into product usage patterns, such as persistence, compliance, new starts, and brand switches, which in turn allow them to evaluate market conditions and develop more effective sales and marketing strategies." About QlikTech QlikTech is dedicated to delivering on the untapped potential of business intelligence by providing powerful yet easy-to-use software for interactive data analysis, enabling companies and their management to effectively and proactively monitor, manage and optimize their business. QlikTech's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , QlikView, breaks down the traditional barriers of business intelligence by simplifying the way companies access and analyze crucial business information through its patented Associative as·so·ci·a·tive adj. 1. Of, characterized by, resulting from, or causing association. 2. Mathematics Independent of the grouping of elements. Query Logic (AQL (language) AQL - A picture query language, extension of APL. ["AQL: A Relational Database Management System and Its Geographical Applications", F. Antonacci et al, in Database Techniques for Pictorial Applications, A. Blaser ed, pp. 569-599]. ) technology. QlikView's users include such diverse companies as Siemens, Ericsson, IKEA IKEA Ingvar Kamprad Elmtaryd Agunnaryd (Swedish home furnishings retailer founder's initials and location) , Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. , and Spalding. QlikTech is privately held and was founded in Sweden in 1993. QlikTech Inc. is headquartered in Raleigh, NC. For more information, please call 1-888-828-9768 or visit www.qliktechinc.com. About Dendrite Dendrite develops and delivers solutions that increase value in sales, marketing, and clinical processes for life sciences clients. For more information, visit www.dendrite.com. Qlik is a registered trademark and QlikTech, QlikView and AQL are trademarks of QlikTech International AB. Dendrite, ScripMaxIQ, and ForceAnalyzer are registered trademarks of Dendrite International, Inc. All other company names, products and services used herein are trademarks or registered trademarks of their respective owners. |
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